Master of Business Synergies (MBS) Synergize Marketing and Selling VadiK Inventor Author Founder     Marketers arouse interest. Sellers facilitate decision and inspire action. Marketing specialists create a Unique Selling Proposition (USP), but it's sellespersons who can communicate it to prospects in a customized way.     Know What Makes People Buy When people buy new products their buying decisions are usually driven by emotions and justified by logic.   Customer Needs What Makes People Buy     Marketing-Selling Synergy Marketing focuses on creating a powerful emotion-driven first impression. Salespersons strengthen the marketing message by adding listening, empathy, relationship, experience and advise to it.   Customer Virtuoso Marketing Advertising Synergistic Selling       Don't be a seller, be a helper. White marketing is about a love-driven appeal to noble desires of prospective customers. VadiK Inventor Author Founder       Sales Integration Sales integration is a process that allows marketing and sales teams to work together to generate awareness for a brand or product to a target audience, to create a better prospect experience, and then to convert prospects into paying customers. Getting your sales and marketing teams to communicate and share information with one another can help make this process run more smoothly. Additional benefits include alignment of goals, a more collaborative environment, a more logical and better lead generation process, higher clarity,  and higher revenue.   Differentiation Strategy 4 Steps Competitive Differentiation Examples Sales Integration Creative Marketing Sell Benefits Service-Profit Chain Obstacles       Smart & Fast Customer Success 360         Winning Customers Over Brand Appeal Synergistic Marketing Systems Selling Customer Experience Management Customer Experience Customer Experience Plan Customer Experience Journey as a Love Story   Smart & Fast Customer Success 360