Be HONEST. If you have more than two deficiencies, they must be overcome in the
Business Plan Stage. More than three and you should explore more models or
customer needs.
It is nearly impossible to overcome deficiencies in items 1 through 5.
Problems in areas 6-10 can be overcome, but are often venture threatening.
If the founder's alignment with the mission of the venture is not in sync, you
should not proceed until this issue is resolved.
Risk reducing elements that should be incorporated are the keys to the ideal
first venture.