Innovation Leader

Cross-Functional Excellence


Vadim Kotelnikov personal logo Vadim Kotelnikov, Founder, Business e-Coach


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Cross-functional Expertise and Tasks

Entrepreneur / CEO     Business Architect    IT Leader

Build your cross-functional expertise to achieve your objectives.


Innovation Success 360 - download PowerPoint, pdf

As an Innovation Leader


Having a sound innovation process is not enough. What is important is how you practice it. Thus, it's all comes down to project leadership, not control by top management, that makes the process work.

To maintain the rigor of the innovation process, you must select project managers on the basis of their innovation leadership skills and their cross-functional understanding of technology, processes, finance, and marketing.  You must give leaders of innovation projects an autonomy to decide when to focus on simulation, go fast, call for a formal review, start beta-testing the new product, or to blow through a prototype review gate that combines prototype and product development steps in order to accelerate time to market.


Peter Drucker advice

You can't do carpentry if you only have a saw, or only a hammer. It's when you put all tools into one kit that you invent.

Peter Drucker

Thought Leader

Akio Morita advice quotes Sony

True innovation is made up of three 'creativities' creativity in technology, product planning, and marketing.

Akio Morita





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