Fuzzy Front End
Uncertainties that Must Be Resolved
– issues related to completeness and correctness of the
underlying scientific knowledge and the technical specifications...
rapid growth, and create
high return of investment
versus Radical Innovation1
or feature improvements in existing products and/or processes
Development of new businesses, products and/or processes
Linear and continuous
Sporadic and discontinuous
"If you want to
succeed, you have to
forge new paths and avoid borrowed ones."
~ John Rockefeller
Long-term corporate success is linked
to the ability to innovate. Although corporate investment in
to existing products and processes does bring
growth, it is new game
changing breakthroughs that will launch company into new markets, enable
rapid growth, and create
high return on investment. Companies that are not bound by prevalent
fallacies and rules of conventional wisdom have been able to break out of
the pack, create a new highly profitable
market niche, and
vs. Red Ocean Strategy
Radical innovation should be a continued
activity to help your company reinvent itself and maintain its
Research show firms that dominate one generation of technology often fail to
maintain leadership in the next because these industry leaders continue
investing in incremental improvements in the technologies that made them
successful, even when more effective
"disruptive" technologies appear on the
start undermining the old ones.
Incremental innovation allows you address the
ever-changing needs of current customers and keeps cash flow healthy, but it
must be supplemented by periodic infusion of radical innovation that creates
a new market niche or adds new disruptive value to the existing marketplace,
changes the game and provides a platform for the
If you want to succeed over the long haul, you must
synergize ongoing incremental innovation with radical innovation.
Management Approaches Do Not Fit
Who can implement a radical innovation
Don’t give an innovation project to a line manager who is
running an established business as well.
High levels of uncertainties –
technical, market, organizational, and resources
create extraordinary challenges
for radical project management...
by Cross-Functional Individuals
"Here is the paradox: You need a
great team of people with diverse skills to perform a symphony well, but no
team has ever written a great symphony!"
say researchers from Harvard Business School.
are key players in defining and implementing incremental innovation
individuals tend to be key players in defining radical
Individuals who are likely to excel in a radical
innovation project, besides having superior technical capabilities, should
goal-oriented, broadly educated, creative, extremely bright, not afraid
aggressive, eager to learn business, able to
take risks, and inquisitive.1
business and technology leaders use the managerial equivalent of fuzzy logic
to address the ambiguity of the fuzzy front end. The core elements of this approach include...
Radical Project Management (RPM)
The improvisation-driven model is one approach
to radical innovation project management. It works well when the unknowns
are high and the players are seasoned. This model doesn’t discard structure,
just as there is a clear structure to good
Rather than having it overlaid
from the outside, though, the improvisational approach builds structure from
the inside as it is needed. That’s why it requires a critical mass of
experienced people to work...
Commercialization – Venture Pathways
In deciding how to most profitably
mobilize intellectual property, a company
should consider a wide range of options...
Radical Project Management
As radical innovation projects are
higher levels of uncertainties – technical, market, and
organizational, – patterns of their journey to the marketplace are
unlike those in incremental innovation projects...
Innoball is a breakthrough
business game that helps
disruptive innopreneurs achieve great
success in the real world. These simulation games develop as a sequence of
assumed moves by innovators and their opponents. They help you to:
KoRe 10 Innovative
KoRe 10 Tools help
anticipation of opponents' moves more
The Kore 10 Tools help also
innovation leaders and
radical project managers strengthen and
most important areas of innovation...
There are many
performance problems, but rapid prototyping can help solve many of them. "Quick prototyping is about acting before
you've got the answers, about taking chances, stumbling a little, but then
making it right. Living, moving prototypes can help shape your ideas. When
creating something new to the world, you can't look over your shoulder
to see what your competitors are doing; you have to find another source of
says Tom Kelly6 from
Learning about the Markets
for New-To-The-World Products
generally have only the outlines of a very big picture and, compared
with incremental innovators, must operate in the dark, since
customers seldom have a context for understanding the product or its
capabilities. Neither the final
product, nor its applications can be described reliably.
exploratory questions are most important for market learning,
methods designed to answer traditional market research questions are
used infrequently in radical innovation projects. To do a better job
learning about markets for
some alternative approaches should be