New Product Development

Innovation Project



Building and testing new things

  Vadim Kotelnikov advice quotes

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo      Business e-Coach      Innompic Games icon



3 Main Purposes of Prototyping

To test an idea or a new concept

To trigger accidental discoveries

To sell your idea to prospective stakeholders  >>>

Incremental vs. Radical Innovation Projects

Purpose of Prototyping1,5

Incremental innovation projects
The purpose of a prototype is to iron out wrinkles near the end of the design phase.

Radical innovation projects
A prototype is a source of inspiration and accidental discoveries through experimentation, a mechanism for teaching the market, both internal and external, about the new technology/product and selling your ideas to others, and an instrument for learning from the markets how valuable that technology/product is in that application arena.


Six Stages of the Product Design Process

Preparation of concepts

Simulation Games and Experimentation

Detailed design  >>>

Production of prototypes

Testing  >>>

Final design

Radical Innovation Prototyping Experimentation Managing Discoveries Creating Customer Value Managing Radical Innovation The Tao of Value Innovation Radical Innovation: Prototyping

Some Tips for Successful New Product Testing

By Paul Sloane2

  • Carefully analyze customer reactions and feedback. Adapt and improve the idea... More


Customer-driven Innovation

7 Practice Tips



Turning Ideas into Reality

Prototyping is a fastest way of turning a concept into reality.

An experimental hands-on try-it-out approach is invaluable to innovation Download PowerPoint presentation, pdf e-book. You never know the real value of your invention until you test market it. Rapid prototyping is about building and testing new things fast. It helps you jump past endless analysis to quickly obtain a valuable feedback.

Learning SWOT Questions

"Before there is a prototype, the ideas exists in abstract form only," writes Paul Sloane, the author of The Leader's Guide To Lateral Thinking. "It is described in words and leaves scope for misunderstanding. It is hard for the originator to convey exactly what he or she has in mind, and it is easy for people to get hold of the wrong end of the stick. Once the prototype exists then people can see and touch and feel the idea. Comments for improvement will flow thick and fast. Whether the prototype is a model in cardboard and string or a software application consisting of a few skeleton screens with nothing behind them, it presents a framework for refinement and extension of the idea."

  The Jazz of Innovation: 11 Guiding Principles Download PowerPoint presentation, pdf e-book

A Source of Inspiration

Once you start making prototypes, you you find a new source of inspiration and open up new possibilities of discovery. You are also likely to encourage accidental discoveries... More

IDEO's 6 Innovation Practice Tips

Business e-Coach Business e-Coach

Vadim Kotelnikov personal logo I invented inspirational → Business e-Coach in 2001. Today, I have customers in over 130 countries and licensed teachers all over the world.  >>>

10 Success Lessons from Business e-Coach

Though I understand my target market well enough, I keep launching every new mini-course as a prototype to test the market. I start with developing and releasing a free micro-course  to analyze the market feedback. I experiment with everything: content, style, title, differentiation, customer value proposition, creative marketing approaches. Having discovered the optimum combination of ingredients of success, I create and launch a full-scale show.  >>>

Case Studies Bloomberg

Michael Bloomberg is an incredible entrepreneur Download PowerPoint presentation, pdf e-book and a billionaire, and also a Mayor of New York City. In his book Bloomberg By Bloomberg he writes, "We made mistakes, of course. Most of them were omissions we didn't think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we're already on prototype version No. 5. By the time our rivals are ready with wires and screws, we are on version No. 10. It gets back to planning versus acting. We act from day one; others plan how to plan for months.'

Case Studies Discovery of the Structure of DNA

Source: The Art of Innovation, Tom Kelley

"I decided that no harm could come from spending a few days building backbone models," said 1963 Nobel Prize winner James Watson, referring to the metal prototypes he and fellow geneticist Francis Crick used to model and test their hypotheses. "Perhaps a week of solid fiddling with the molecular models would be necessary to make us absolutely sure we had the right answer."

Although their academic colleagues were skeptical of the approach, Watson and Crick's freethinking style and openness to two-dimensional and three-dimensional prototyping helped guide them toward the momentous discovery of the structure of DNA. Even Watson sometimes wondered if he was floundering. "My doodling of the bases on paper at first got nowhere. Not until the middle of the next week, however, did a nontrivial idea emerge. It came while I was drawing the fused rings of adenine on paper."

Case Studies New Type of Vacuum Cleaner

Source: The Leader's Guide To Lateral Thinking, Paul Sloane

James Dyson is an Englishman who invented a new type of vacuum cleaner involving a 'dual cyclone'. He built over 5000 prototypes as he battled to convince manufacturers and banks to back him. Eventually he got the backing to develop his dream and produce the first production unit. Within two years his machine was the market leader in the United Kingdom.



IDEO Tom Kelley creativity innovation quotes

Quick prototyping is about acting before you've got the answers, about taking chances, stumbling a little, but then making it right.

Tom Kelley





IDEO Tom Kelley creativity innovation quotes

Use prototypes to sell your ideas to others. Good prototypes don't just communicate they persuade.

Tom Kelley