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Prototyping Driving Growth through via Product/Service Innovation |
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By Vadim Kotelnikov, Inventor & Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited, 1000ventures.com
"Nothing turns a concept into reality faster than a prototype." – Paul Sloane
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DOs and DON'Ts of a Successful Innovator By: Peter Drucker DOs Start small – try to do one specific thing... More
Turning Ideas into Reality "Before there is a prototype, the ideas exists in abstract form only," writes Paul Sloane.2 "It is described in words and leaves scope for misunderstanding. It is hard for the originator to convey exactly what he or she has in mind, and it is easy for people to get hold of the wrong end of the stick. Once the prototype exists then people can see and touch and feel the idea. Comments for improvement will flow thick and fast. Whether the prototype is a model in cardboard and string or a software application consisting of a few skeleton screens with nothing behind them, it presents a framework for refinement and extension of the idea."2
Best
Practices
Google
is the Internet’s number one search engine today. What is the reason for
their remarkable success?
Prototyping is a Dance "Prototyping is a dance," writes Tom Kelly1 from IDEO. Sometimes the music doesn't move you or your steps fail. But that's no reason to stop. Just as writer's block happens when writers stop writing, so, too, does innovation grind to a halt when prototypes stop being built. When the muse fails you, don't mope at your desk. Make something." "I just prototype a bad idea and maybe shoot the hell out of it," says one of IDEO's engineers. He'll often know it's not the solution he wants, but if he prototypes it, he can shoot it down faster and then find out what doesn't work or perhaps discover something new. "Prototypes can be a source of creation and insurance. When all else fails, prototype till you're silly."1
A Source of Inspiration: Encourage Accidental Discoveries
Learning About the Markets for New-To-The-World Products "No one tests the depth of a river with both feet." – Ashanti proverb
Case in Point Discovery of the Structure of DNA Source: The Art of Innovation, Tom Kelley "I decided that no harm could come from spending a few days building backbone models," said 1963 Nobel Prize winner James Watson, referring to the metal prototypes he and fellow geneticist Francis Crick used to model and test their hypotheses. "Perhaps a week of solid fiddling with the molecular models would be necessary to make us absolutely sure we had the right answer." Although their academic colleagues were skeptical of the approach, Watson and Crick's freethinking style and openness to two-dimensional and three-dimensional prototyping helped guide them toward the momentous discovery of the structure of DNA. Even Watson sometimes wondered if he was floundering. "My doodling of the bases on paper at first got nowhere. Not until the middle of the next week, however, did a nontrivial idea emerge. It came while I was drawing the fused rings of adenine on paper."
High-Growth Business Development... New Product Design... Fuzzy Front End... Different Role of Prototyping... Test Marketing Your New Product... Market Learning through Experimentation... Discovering New Customer Values... Use Prototypes to Sell Your Ideas to Others... Specific Mindset and Skill Requirements... Test Marketing Your New Product or Service... Some Tips for Successful Testing... Case in Point New Type of Vacuum Cleaner... Case in Point IDEO - a World Leading Product Design Company...
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