Result-oriented Communication

 

 

 

VadiK teachings Vadim Kotelnikov

Cook and Serve a Delicious

Persuasion Dish

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

How To Persuade - Delicious Persuasion Dish - First Impression, Trust, Benefits  

First Impression

Persuasion starts with making good first impression.

Your first sentences, enthusiasm, attitude, and personal packaging all contribute to the first ─ most important ─ impression you make on your prospect.

 
 

Trust

To establish trust, empathize with your prospect, be s/him.

Support your case with indisputable logic.

Your body language should match your words and make them more impactful.

Be an example of what you want others to do or be.

 

 

 

Benefits

Sell solutions to problems. Inspire your prospect with new exciting opportunities. Emphasize both tangible and emotional benefits. Address your prospect's fear of losing something and show to avoid this painful situation. Offer and opportunity to avoid loss and an opportunity to gain at the same time.

 

Advanced Soft Skills

Sell Dreams and Emotional Benefits

Be HOSTer

Interpersonal Skills

 

 

 

Action

Know how to overcome barriers to change. Reduce barriers. Present change as an opportunity and help your prospect to make the most important first step.

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"Persuasion is the art of getting people to do what you want them to do, and to like it." ~ Dwight D. Eisenhower

 

 

Benjamin Franklin quotes

Would you persuade, speak of interest, not of reason.

Benjamin Franklin

 

IDEO Tom Kelley creativity innovation quotes

Use prototypes to sell your ideas to others. Good prototypes don't just communicate they persuade.

Tom Kelley

IDEO

 

Vadim Kotelnikov

If you want your message to hit the target, make an adjustment to the wind.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon