Persuasion starts with
making good first impression. Your first sentences, enthusiasm,
personal packaging all contribute to the first ─ most important ─ impression
you make on your prospect.
Sell solutions to problems. Inspire your
prospect with new exciting opportunities. Emphasize emotional and tangible
benefits. Address your prospect's
fear of losing something and show to avoid this painful situation.
opportunity to avoid loss and an opportunity to gain at the same time.