entrepreneurial approach to project
management requires you to manage the project as if it were an independent
business venture. But you must also manage with the larger organizational
system in mind. You need to understand how the elements of the project
business as a whole and how elements
of the business influence the project. This dynamic new approach to projects
will serve you well whether your project is in a business, a non-profit
organization, or a governmental agency...
The Dual Project
– concentrates on the entire life of both
the project and the project outcome, from birth to death.
Contains marketing risk: the probability that the company can
sell the outcome.
– concentrates on the project itself,
which produces the outcome within given time and budget constraints.
Contains technical risk: the
probability that the
project team can actually produce the desired
New System of Success
Measurement and Control
Entrepreneurial approach to project management that understands the
dynamics of the marketplace and competition may require radical change in
the project success measurement and control systems of most organizations.
Business-oriented controls should focus on market performance, timing and
investing for higher return rather than on meeting fixed specifications and
constraints. They must resist the temptation to use
operating-plan logic to
manage new ventures...