The value added or the total is greater than the sum of its individual parts




Building Dynamic Business Synergies


A synergistic corporation builds on core competencies and distinctive capabilities and combines diverse resources  and skills to  achieve systemic innovation, strengthen value chains and build greater competitive advantages. This leads to synergies among functions and business units, whereby they become more productive together than independently.

The collection of knowledge and skills used to build synergies is largely intangible, but sharing of tangible resources can also contribute to the purpose.







Synergistic Customer Partnership

Synergistic customer partnership is more than "putting customers first", or  finding mutually satisfactory solutions to shared problems, or  a dedication to excellence in every sale or service encounter. It also requires commitment to forging long-term loving relationships that create synergies of knowledge, security, and adaptability for both parties... More