we manage to maintain the
attitude of a challenger, even as we continue to
grow at record speeds?
Culture is, by far, one of the most enigmatic facets
of management that I've encountered. The best way I know to establish and
competitive culture is to
partner with your people – through
shared objectives and a common
Michael Dell, the Founder of the
"It's one thing to create a
culture that works.
It's another to use that culture to create a measurable
strategic advantage. At Dell, much of our success can be attributed to
our people. But it's not enough to just hire well. You need to engender a
sense of personal investment in all your employees – which comes down to
❷ accountability, and
❸ shared success.
culture in which every person in
your organization, at every level,
thinks and acts like an owner means that
you need to aim
with your company's most important objectives. For us, that means we
mobilize everyone around
creating the best possible customer experience and
enhancing shareholder value – and we use
specific quantitative measurements
of our progress toward those goals that apply to every employee's
performance. A company composed of individual owners is less focused on
hierarchy and who has the nicest office, and more intent on achieving their
goals. At Dell, everyone's an owner."...