Be Different:

Success Stories

Dell Inc.

Ignoring conventional wisdom and doing things their way


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Success Stories Best Business Practices Dell Inc.

What if the most important key that has made the growth of Dell?

"I think the most important factor has been our business model. The way we provide our products and services to our customers has been radically different from competitors," says Michael Dell... More

Entrepreneurial Creativity: 4 Keys

"Our success is due, in part, to not just an ability but a willingness to look at things differently. It is really dangerous if everyone in a company starts thinking the same way," writes Michael Dell5, the Founder of Dell. "The danger comes when you fall into the trap of approaching problems too similarly. You can encourage your people to think about your business, your industry, your customers innovatively. Ask a different question or word the same question in a different way. By approaching a problem, a response or an opportunity from a different perspective, you create an opportunity for new understanding and new learning.

Turn Problems to Opportunities: 6 Tips

"By questioning all the aspects of our business, we continuously inject improvement and innovation into our culture."

"We learned the importance of ignoring conventional wisdom and doing things our way. When we were completing our private placement, a noted industry analyst said we would never grow beyond $150 million in revenue. He was only off by a few zeros."




When  the tech market "forced" computer companies to cut their advertising budgets. Dell Computers saw this as an opportunity. They threw even more money into advertising. Since nobody else was advertising, this made them the only visible computer company. Dell Computers understood the business cycle and took control of the market while other companies were letting the market control them.... More 


Can't decide which path to take at a crossroads? Don't think − listen to your heart and take ... none of those. Forge your own path! Vadim Kotelnikov sayings