What if the most important key that has made the growth of Dell?
"I think the most important factor has been our
The way we provide our products and services to our customers has been
radically different from competitors," says Michael Dell...
Entrepreneurial Creativity: 4 Keys
"Our success is due, in part,
to not just an ability but a willingness to look at things differently. It
is really dangerous if everyone in a company starts thinking the same way,"
Michael Dell5, the Founder of
Dell. "The danger comes when you fall into the trap of approaching
problems too similarly. You can encourage your people to think about your
business, your industry, your customers
innovatively. Ask a different question – or word the same question in a
different way. By
approaching a problem,
a response or an opportunity
from a different perspective, you
create an opportunity for new understanding and new
Turn Problems to Opportunities: 6 Tips
questioning all the aspects of our business, we continuously inject
"We learned the importance of ignoring
conventional wisdom and doing things our way. When we were completing
our private placement, a noted industry analyst said we would never grow
beyond $150 million in revenue. He was only off by a few zeros."
When the tech market "forced" computer
companies to cut their advertising budgets. Dell Computers saw this as an
opportunity. They threw even more money into advertising. Since nobody else
was advertising, this made them the only visible computer company. Dell
Computers understood the business cycle and took control of the market while
other companies were letting the market control them....