Corporate Culture

Customer-focused

 
Mobilize Your People Around a Single Goal
Michael Dell advice

By: Michael Dell, Founder of Dell Inc.

 

 

A company of self-reliant "owners" sounds great in theory, but it can be chaos if the goals aren't clear to all.

Mobilize your people around a singe goal.

All of our experimenting and questioning and learning is done in pursuit of one goal: finding the  next frontier of value that we can create for our customers.

At Dell, it's worked for us because we came up with a consistent strategy and well-articulated objectives.

  Customer Listening Tips

 

Customer Focus

Love Your Customers

Deep Customer Focus

Customer-focused Culture

Examples

 

 

 

 

 

Look at learning as a necessity, not a luxury. With business moving at such a fast pace, it doesn't take much to get behind in today's marketplace. Today's leaders are voracious learners.

 

Customer Insight

Listen to Your Customers

 

 

 

 

Study the obvious for non-obvious solutions. If you're trying to solve a customer's problem, go and ask him how he'd like to see it solved. This type of problem-solving 'empathy' leads to innovative thinking.

 

Customer Experience as a Love Story

White Marketing

 

 

 

Make failure acceptable as long as it creates learning opportunities. There's no risk in preserving the status quo but there's no profit either.  >>>

 

No-blame Culture

Culture for Innovation

 

 

 

Vadim Koelnikov personal logo

Smart & Fast

Innovation Success 360

 

 

 

 

 

Study the obvious for non-obvious solutions. If you're trying to solve a customer's problem, go and ask him how he'd like to see it solved. This type of problem-solving 'empathy' leads to innovative thinking.

 

Help Customers Solve Their Problems

Partner with Customers

 

 

 

 

Constantly question even the good stuff. There's no better way to improve. And don't try to cover up bad news or deny difficult problems. Time is everything the sooner you deal with an issue, the sooner it's resolved.

 

Creating Sustainable Profits: 9 Questions

Socratic Questions

 

 

 

 

Communicate the goals of the organization to everyone. Focus the organization on the customer, not the hierarchy. Encourage your people to do the same.

 

Loving Customer Relationships

Customer Service

 

 

 

 

Treat all employees as owners, even if they technically aren't yet. Once they own what they do, they'll start focusing more on big-picture goals. A sense of pride, balanced with  strong dose of personal investment, works wonders to engender a greater sense of accountability.

 

People Partnership

Attitude Motivation

 

 

 

Vadim Koelnikov personal logo

Smart & Fast

Winning Organization