Success Secrets:

Differentiation Strategy

Be Different and Make a Difference!

How To Survive and Win in the Era of Over-Communication and Killer Competition

Steve Jobs' 12 Rules of Success

2. Be different. Think different. "Better be a pirate than to join the navy."... More

The Need To Be Different

Ask yourself, "What is possible?" and not, "what is somebody else doing?"

No one gets ahead by copying the status quo or imitating competitors. The concept of being unique or different is far more important today than it was ten years ago. In the emerging era of era of overcommunication and hyper-competition, people are overwhelmed by choice – choice of information, ideas, products, and services. In this sea of choice, most customers have trouble making choices about buying decisions. Choosing among multiple options is always based on differences, implicit or explicit.

The Wheel of Personal Success

Two More Important Ingredients of Success

Being different for different’s sake is not enough. There must be real passion in your project and it should be true to your vision.

Life-Business Synergy

Make a difference, do what  you love to do, keep going and learn... More

The Power of Passion

The Secret of Winning in Life

The secret of winning in life lies in seeing life differently – in its different shades and outcomes. "Life becomes a path that leads to achievements. Winners do not value life as much as what they can do with it. For them life is not a tedious journey from the womb to the tomb. It is a journey about crossing milestones and looking forward to new ones."¹⁰

 Case in Point  Fosbury Flop

In the 1968 Summer Olympics a young man named Dick Fosbury revolutionized high-jumping technique. Using an approach that became known as the Fosbury Flop, he won the gold medal, by going over the bar back-first instead of head-first. He didn't rely on the commonly used technique,' as did all of his fellow competitors. By challenging assumptions, he raised the performance bar for everyone.

Creativity – Your Key To the Future

Creativity is your key to the future. All progress comes about as the result of asking searching questions and finding better, faster, cheaper, easier or different ways to do things and this requires the continual honing of your creative thinking skills⁶... More

3 Pillars of Inspiration

Lateral Thinking

Lateral thinking is concerned with generation of new ideas. It is also concerned with "breaking out of the concept prisons of old ideas."²... More

Inspirational Business Plan: Successful Innovation

Brief History: "Some men look at things the way they are and ask why? I dream of things that are not and ask why not?" ~ Robert Kennedy...

Innovation Management Team: "Managers succeed by following the rules. Innovators succeed by breaking the rules."... More

New Business Environment and New Survival Strategies

In today's tidal wave of global economic, technological, and social change, that name of the game for you and your organization is survival.

Differentiation Strategies

You are not going to survive in this new economy through technology innovation alone. If you are going to withstand relentless and constantly growing global competition, you need to be different and radically change the way of doing business. You have to give up the old hierarchical, adversarial approach which wastes individual talents and saps energy in unproductive conflict. Instead you need to create a new management model, switch from management to leadership, manage change, build trust, drive out fear of failure and create productive partnerships in which everyone can offer their unique knowledge and talents. If you know how to help your organization to do this, you can make a decisive difference.⁶

Entrepreneurial Leader: 4 Specific Attributes

Inspirational Leadership: 10 Roles

Strategies for Leading Breakthroughs

So what separates extraordinary leaders from proponents of the status quo? They break the rules. Except, not in an arbitrary or capricious way. When you look at examples of extraordinary leadership, like the Founding Fathers of the United States or Jack Welch of GE, certain practices or principles become apparent. To start, there is a declaration of what the future will be. There is also a purpose, something to stand for. And finally, there is a clearly articulated commitment... More

25 Lessons from Jack Welch

 Case in Point  Wall-Mart

In his 10 Rules for Building a Business Success, Sam Walton, the Founder of Wall-Mart writes:

Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction. But be prepared for a lot of folks to wave you down and tell you you're headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long... More

 Case in Point  Coco Chanel

“In order to be irreplaceable one must always be different,” said Coco Chanel, a pioneering French couturier and the Founder of Chanel Inc. “People laughed at the way I dressed, but that was the secret of my success: I didn’t look like anyone.”

Estee Lauder: 15 Rules for Entrepreneurial Success

Two Barriers You Must Overcome...

 Case in Point  eMuromets...