Inspiring Culture



Managing Creativity  Case Studies

Demystifying the creative process and encouraging disciplined creativity

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo



   Two Catalysts of Creativity

Loving-Creator Mindset

Strategic Creativity: 3Bs Process

KoRe 10 Innovative Thinking Tools

Help Employees to Master Subconscious Creativity and Ideation of Autopilot

Help Employees to Build Cross-functional Expertise and Creativity

Help Employees to Master Holistic Creativity

Creative Leadership

Loose-Tight Leadership

Stimulate Radical Idea Generation

Strategic Intent

Creative Challenges

Disruption Strategies

Weighted Guiding Principles (WGP)

Encouraging Entrepreneurial Creativity and Intrapreneurship

Team Creativity

'Garden' and 'Kitchen' Ideation Phases

'Gold Coin' Cards

Spiral Integration of Ideas (SPIN)

Culture of Creative Dissatisfaction

Innovation-friendly Organization

Creative Chaos Environment

Cross-pollination of Ideas

Cross-functional Innovation Teams

Idea Management

Idea Procurement

Suspend Judgment

Idea Implementation



INNOBALL Simulation Game


The Jazz of Innovation

Creative Marketing

Establish culture of creative dissatisfaction.

Share gains with your people to evoke their entrepreneurial spirit which in turn pushes entrepreneurial creativity.

Encourage experimentation, and give people freedom to fail and restart wiser.

Motivate people to innovate your way ahead of competition in order to create temporary monopolies and harvest their advantages.

Team Creativity


10 Ways to Murder Creativity in Your Organization

Make established processes a religion and have the employees to sing the mantra "This is the best possible way to do it" every morning.
Leave employees with no time for exploring new ways of doing things.
Overload creative employees with mundane work.
Punish employees who cross-pollinate their ideas during working hours for not doing their job instead.
Call a lot of discipline-focused meetings.
If someone suggests a creative idea, start criticizing it immediately.
Ask for a strictly formatted 100-page document to justify every creative idea.
Make it a rule that every author of a creative idea should get it endorsed by the chief security officer first.
Focus creativity training on how to prepare XL justification documents and write reports about why the idea didn't work.
If a creative idea gets approved, find a way to block its implementation.


Managers succeed by following rules.

Innovators succeed by breaking rules.





5 Strategies for Creating a Culture for Innovation

Empower: Establish culture of creative dissatisfaction and  questioning; encourage risk taking; give your people freedom to experiment, fail, and restart wiser... More

Transform Your Business into an Innovative and Creative Culture

  • Idea Procurement and Implementation. In order to flourish your firm's culture must encourage and nurture ideas rather than kill them. If an employee has a great idea and has it quickly squashed and mocked by their superiors they tend to stop sharing their thoughts in fear of more rejection and humiliation... More

Inspiring Culture 5 Pillars

10 Ways To Murder Creativity

  • Ask for a 200-page document to justify every new idea... More


New Product Development (NPD)

Shift To New Approaches: 7 Reasons

  • Shift from knowledge economy to creativity economy. In today’s era of hypercompetition companies must be very creative to differentiate from the competition in the eyes of their customers. Companies need to learn how to manage creativity effectively. They also need very creative employees... More

12 Effective Leadership Roles

  • Empower people; delegate authority; be open to ideas; have faith in the creativity of others... More

Inspirational Leadership

10 Roles

  1. Encourage entrepreneurial creativity and experimentation... More

Entrepreneurial Leader: 4 Specific Attributes

Creating a Sustainable Culture of Innovation

An 8-Step Process

  • Tend New Growth: Establish well-placed “innovation spaces” to encourage creative thinking, collaboration, and cross-functional brainstorming... More

5 Strategies for Creating a Culture of Questioning

The Jazz of Innovation

11 Practice Tips

Developing The Fast-Paced Flexible Culture

By: Michael Dell

  • Facilitate Personal Growth. Cultivate commitment to personal growth. Success isn't static – and your culture shouldn't be either. Pay attention to what your best people are achieving, and build an infrastructure that rewards mastery. The best way to keep the most talented people is to allow their jobs to change with them. Sometimes, reducing their responsibilities will give them the space to tackle new opportunities and to expand – and your business will expand too... More

3 Strategies of Market Leaders

Keeping Eyes Open for Inspiration


  • Keep close to the action – inspiration often comes from seeing, hearing, feeling – being there. Sensory immersion is a powerful source of innovation... More


Balanced Organization

5 Basic Elements

Corporate Capabilities (Water):

Yin-Yang of a Winning Organization

New Product Development by Cross-functional Teams

Recommendations to Top Executives4

  • Invite outsiders. Sprinkle the group with some outsiders so as to lower the social cohesion that can inhibit creativity... More

Harness the Creative Power of Your Employees

Generate a corporate climate that encourages rule-breakers, iconoclasts and outside-the-box thinkers. The best way to create value and stand out from the competition is to be a proactive innovator and innovate your way ahead of the competition in order to create temporary monopolies where yours in the only show in in your market niche.

You can do this by harnessing the creative power of your people. The goal is to turn them into creatively dissatisfied opportunistic  entrepreneurs and loving creators who are constantly looking for new ways of doing business.

Cross-Pollinate Ideas Case Studies

Creative thinking is an intense social activity. You need a stimulus and information input of other people's minds to be a great creative thinker. Winning innovative solutions are inspired and developed in the process of cross-pollination of ideas, rather than narrowly focused search... More

Brainstorming: 10 Rules

The Fun Factor  Case Studies

People are unlikely to be creative if they don't like their own company, and vice versa. As business today is about passion and winning and creating new things, fun has become a big element in the business strategy of many highly successful businesses. No one should have a job they don't enjoy... More

The Jazz of Innovation  

The improvisation-driven model for innovation project management doesn’t discard structure, just as there is a clear structure to good jazz. In innovation, this structure is created through roadmaps, guiding principles, business processes, systems and organizational charts. Strategic-planning and road-mapping processes cannot guarantee brilliant flashes of creative insight, but they can prepare minds and increase the odds that such flashes occur in real time.

Thus structure, as chords do in jazz, serves as a basis for improvisation, experimentations, discoveries and innovation... More

The Jazz of Innovation: 11 Guiding Principles Download PowerPoint presentation, pdf e-book

Creativity of Groups

Interplay among individuals is essential to the innovation process. While individual creativity Download PowerPoint presentation, pdf e-book is important, and even crucial to business, the creativity of groups is equally important... More

Divide Time Between Divergent and Convergent Thinking

You must divide time between the left-brain and right-brain activity to achieve better creativity results. The left brain works more with logic and analysis, the right works more with emotions and imagination. Intuitive, emotional, and creative work is performed by our right brain... More

Loose-Tight Leadership

Case Studies Innovation Football (Innoball) Vadim Kotelnikov photos photograms

A similar team creativity technique is used by innovation teams during the Innovation Football simulation game where the ideation process is divided into two phases 'Garden' (independent ideation) and 'Kitchen'. (quick assessment and integration of ideas).


How To Prevent Innovation (Humorous Tips)

  • Establish a "30-minute rule": for the first 30 minutes after an idea is expressed only negative comments can be made... More

9 Signs of a Losing Organization

  1. High Bureaucracy: bureaucratic organizational structures with too many layers; high boundaries between management layers; slow decision making; too close monitoring of things and subordinates; too many tools and documents discouraging creative thinking... More

Innovation-friendly Organization

Inspirational Business Plan: Successful Innovation

Market Analysis: "Creativity methods provide senior management with a unique tool to tap into a massive organizational resource. Learning to leverage the creative thinking skills of every individual, regardless of their level, creates the sustainable competitive advantage every corporation is striving for." – Jim O'Neal... More

12 Breakthrough Ideas for the New Economy

Source: HBR.  Executive summary by Anastasia Bibikova.

The best ideas related to the practice of management. If you know somebody has used them, don’t try to repeat. Simply consider them, debate the and let them inspire your own thinking!...

2. Monopoly on Creativity: What is nowadays’ key economic resource? It was proved that only creative people can “reach the moon” and make the company flourish... More

Creativity Sells

"Creativity" is the hottest buzzword in business today: Everybody wants to be creative. All companies are searching for any worthwhile innovation that captures the public's imagination and strengthens the company's brand.

Entrepreneurial Creativity

Entrepreneurial creativity is about coming up with ideas and converting them into innovative business activities. The creativity in the entrepreneur is combined with the ability to innovate, to take the idea and make it work in practice... More

10 Commandments of Innovation

 Best Practices  Google: 10 Golden Rules

  • Encourage creativity. Google engineers can spend up to 20 percent of their time on a project of their choice. There is, of course, an approval process and some oversight, but basically we want to allow creative people to be creative. One of our not-so-secret weapons is our ideas mailing list: a companywide suggestion box where people can post ideas ranging from parking procedures to the next killer app. The software allows for everyone to comment on and rate ideas, permitting the best ideas to percolate to the top... More

 Case in Point  Toyota Production System (TPS)

Toyota’s global competitive advantage is based on a corporate philosophy known as the Toyota Production System (also known as Lean Manufacturing) aimed at systematic elimination of 7 wastes – overproduction, waiting, transportation, inventory, motion, over-processing, defective units – and the implementation of the concepts of continuous flow and customer pull. The system depends also on a human resources management policy that stimulates employee creativity... More

16 Ways to Avoid the Hassle of Commercializing University Technology

By: Terry Collison

Have no defined policy or procedure at all on commercializing university technology. Defining the groundrules, requirements, and procedures could cause a lot of debate and disagreement. Allow faculty members to be creative. (The university’s rights and responsibilities can always be figured out later if you need to.)... More


Creative Leadership...

How To Transform Your Business Into an Innovative Culture...

Freedom To Fail...

Letting the Best Ideas Win...

Harness the Power of Prototyping...

Groups and Creativity...

Techniques to Increase Group's Creativity...

Encourage and Train People...

Develop Entrepreneurial Staff...

The Fun Factor...

Finding the Right Balance Between Bureaucracy and Chaos...

Apply the 80/20 Rule...

Create an Abundance Mentality...

Challenging Assumptions...

Observing Disruptive People...

Tips for Challenging Assumptions...


Asking Effective Questions...

Four Problem Solving Techniques...

CPS: The Key Things to Keep in Mind...

Stepping Out Of Your Shoes...

Making Big Changes...

Systemic Thinking...

Systems Thinking...

Mutual Creativity in Business Partnerships...

 Case in Point  Dell Computer Corporation...

 Case in Point  Hewlett-Packard Way...

 Case in Point  General Electric...

 Case in Point  Toyota...

 Case in Point  BIG Project: IT-powered Brainstorming Sessions...

 Case in Point  Silicon Valley...




Akio Morita advice quotes Sony

Know how to unleash people's inborn creativity.  Anybody has creative ability, but very few people know how to use it.

Akio Morita


Max DePree quotes

Creative people need to work with others of equal competence... More

De Pree

IDEO Tom Kelley creativity innovation quotes

Encourage boyish pranks and wild play in the office – they create an atmosphere where you naturally take chances and solve problems.  >>>

Tom Kelley




References and Resources:

  1. The Art of Innovation, Tom Kelley

  2. Direct from Dell, Michael Dell with Catherine Fredman

  3. Jack: Straight from the Gut, Jack Welch. Executive summary by Soundview

  4. How To Kill a Team's Creativity, Sethi R., Smith D. and Park W., Harvard Business Review

  5. Improve Your Lateral Thinking: Puzzles To Challenge Your Mind, Paul Sloane

  6. Stories and Analogies,

  7. Entrepreneurial Creativity, Vadim Kotelnikov

  8. The Jazz of Innovation, Vadim Kotelnikov

  9. Awake at the Wheel: Getting Your Great Ideas Rolling, Mitchell Lewis Ditkoff




Inventive Thinking  >>  Invent a New Product  >>  6 ASIT Techniques

Team Creativity  >>  KoRe 10 Tips

Brainstorming  >>  10 Rules  ‖  How To Run

Spiral Integration of Ideas (SPIN)

Quick Evaluation of Ideas  >>  Weighted Criteria


10 Commandments

Entrepreneurial Creativity

Trend Spotting Tips

Jazz of Innovation  >>  Yin-Yang  ‖  11 Practicing Tips

Innovation-friendly Organization

6 Barriers to Creative Thinking and Innovation

How To Kill Creativity: 10 Easy Steps

Getting Employees Involved: 9 Ways

Letting the Best Ideas Win

Liberate Employees from the Fear of Trying New Things

Work Environment that Encourages Creativity

Creativity Management Quotes

Creating a Culture for Innovation

29 Obstacles To Innovation

How To Transform Your Business Into an Innovative and Creative Culture

 Humorous Business Plans

How To Succeed In Innovation

Inspirational Business Plans

Successful Innovation

Smart Corporate Leader

Innovation Management Policies for Large Corporations