"At Dell, we've always tried to exceed customer expectations with our products and services. When you delight your customer – consistently – by offering better products and better services, you create strong loyalty. When you go beyond that to build a meaningful, memorable total experience, you win customers for life.“  ~ Michael Dell



Michael Dell advice

Our goal, at the end of the day, is for our customers to say, Dell is the smarter way to buy a computer.

Michael Dell

Dell Inc.







Create a Customer-focused Culture

Come up with a consistent customer-focused strategy and well-articulated objectives.

Communicate the customer-focused goals of the organization to everyone. Focus the organization on the customer, not the hierarchy. Encourage your people to do the same.

Go beyond selling your products or services, and make yourself valuable to your customers as an advisor.

Study the obvious for non-obvious solutions. If you're trying to solve a customer's problem, go and ask him how he'd like to see it solved. This type of problem-solving 'empathy' leads to innovative thinking.

Customer Listening Tips

Look at learning as a necessity, not a luxury. With business moving at such a fast pace, it doesn't take much to get behind in today's marketplace. Today’s market leaders are voracious learners.


Customer Focus

Customer-focused Culture

Customer Experience Management

Empathize with Your Customers

Be a Helper

80/20 Principle for Customer Success

Customer Partnership

Reward System at Dell

Disruptive Innovation

Innovative Value







Michael Dell advice

You don't have to be a genius or a college graduate to be successful. You just need a framework and a dream.

Michael Dell

Dell Inc.