Quantum is a global leader in storage, delivering highly reliable backup, recovery and archive solutions.

The company established cross-functional innovation teams to accomplish two purposes:

1. to drive decisions downward;

2. to increase innovation speed via real-time involvement of all relevant functions.




Establishing innovation teams and divisions are two changes that have enabled the firm to grow rapidly.

Cross-functional innovation teams at Quantum are truly empowered.

Teams are not only accountable but also resourced with the best functions have to offer and are looked to by entire organization as the central execution vehicle for innovation.




Team members receive significant compensation for their efforts, with an upside depending on results.

Teams can give considerable financial awards to individuals who are not on the team but helped achieve success.

Team participation is the obvious career path for executive positions.




Executives and functions automatically channel any issue for which the team is responsible, including outside customer inquiries, directly to the team.

Teams are crisply launched. There is zero lag time from when the team decides to pursue an innovation initiative to when the team is completely staffed and charging forward.

The natural and ongoing pull between the teamís needs and those of the functions is not a source of tension.

Teams work closely with functions. Strong functions make strong teams, and teams improve functional performance and capabilities.


Winning Team

Synergistic Team

Synergistic Innovation Team

Team Leader

Entrepreneurial Team

Innovation Process

The Jazz of Innovation

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Vadim Kotelnikov

The arithmetics of systemic innovators is

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Innovation Success 360

Innovation Project Management

Cross-functional Teams


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Empower Cross-functional InnovationTeams 

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