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Meetings of a
cross-functional innovation team
should be held regularly to:
→
re-inspire, re-align,
re-energize, and re-unite
innovators;
→
build a sense of informality,
trust, rapport, shared
understanding of the future, and
creative dissatisfaction
with the present;
→
facilitate
cross-pollination of ideas,
group creativity and social
interaction, build lateral
listening and ideative listening
(listendipity) skiils;
→
allow team members opportunities
to discuss
trends and discontinuities
in relation to technologies,
customer needs and desires,
value innovation, system and
product/service attributes, and
strategies for winning and/or
creating customers;
→
consider goals of the team
members in relation to their
resources;
→
brainstorm innovative ideas
and
solutions;
→
play entrepreneurial simulation
games, such as
InnoBall (Innovation
Brainball) with most promising
ideas;
→
develop an implementation
strategy and a delivery plan.
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