Examples of Positioning Standing out in the game of life or business     "Positioning is the art and craft of creating a positive, differentiated, and distinctive impression of your brand or product in the mind of your customer. From the customer's perspective, positioning is not an outside-in promotion, it's an inside-out perception." ~ Vadim Kotelnikov   Coaching by Example I'm not selling you my past and present, I'm offering you your greater future VadiK Inventor Author Founder     I practice what I preach, and I preach what I practice.     Invented and launched in 2001, KoRe e-Coach became the world's first online resource for free inspirational business education. The slogan "We don't teach, we inspire" helped position e-Coach, differentiating it from traditional business schools.     Innompic Games vs. traditional social networks Traditional social networks are horizontal – they help people socialize. Innompics is both vertical and horizontal. It helps Innompians both grow and connect at the deeper level.     HARMONY Games differentiated and positioned If man is the pinnacle of creation, then the creative HARMONY Games that celebrate the harmony of soul, mind, and body are the pinnacle of the games.     Innompic Peace Prize positioned The True Peace Way no one walked before The Innompic Peace Prize celebrates sincere peacing and helps to establish lasting peace in the world       More Examples of Effective Positioning       Google Google's positioning strategy centers on user-centric innovation and being the essential, most reliable gateway to information, achieved through a seamless, user-centric ecosystem of diverse, interconnected products that simplify tasks and foster user loyalty. Google’s success stems from thought leadership, holistic innovation, localization, and seamless user experience (UX), all while maintaining a strong brand identity focused on knowledge and accessibility, ensuring users find the most relevant, high-quality results quickly and efficiently.   AI Overviews AI Optimization (AIO) 10 Keys to Google's global success Google's 10 Golden Rules Google's 10 Guiding Principles Goggle's 9 Notions of Innovation Why Google+ Failed     Avis In 1963, Avis Rent A Car System, Inc. debuted a new advertising campaign that featured a brand-new tagline – "We Try Harder." AVIS is #2 company in the industry, so the slogan tells you indirectly that AVIS tries harder than Hertz, #1, in creating a superior customer value. The now-famous slogan has become one the world's most recognized company taglines. For Avis, the tagline is more than a slogan – it has become part of the fabric of the company that both reflects and influences corporate values and business decisions.   Positioning The Essence of Positioning KoRe 10 Positioning Tips Stand Out Competitive Differentiation Depositioning Competitors     Unisys: Repositioning the Company When Larry Weinbach joined Unisys, he immediately said that the Unisys brand was tarnished and decided to rebuild it... More   Brand Positioning 10 Commandments of Positioning