Institutional Excellence:

Corporate Culture

Shared Values

What Links Your Organization and People Together


Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!


"A cynic is a man who knows the price of everything, and the value of nothing." ~ Oscar Wilde


Inspiring Culture Corporate Vision, Mission, and Goals Shared Values Inspirational Leadership: 10 Roles Innovation-friendly Organization Continuous Innovation Inspiring People INSPIRING CORPORATE CULTURE: Shared Values, Inspiring Vision, Inspirational Leadership, Inspirational Environment, Relentless Innovation


The Tree of Business Success


Put Values First


Team Building and Teamwork Ten3 global polls "Advise!" Ten3 global polls "Advise!" Shared Values Trust Corporate Vision, Mission, Goals Reward System Cross-functional Teams



12 Effective Leadership Roles

A. Create an Inspiring Vision & Lead by Example

  1. Create an inspiring vision; establish shared values; give direction and set stretch goals... More

Five Keys To Building a Great Company

Adapted from interview with Narayna Murthy, Founder of Infosys

  • Shared Values: A great company practices an enduring value system, and follows the finest system of corporate governance... More

GE Values Guide

GE Leaders... Always with Unyielding Integrity:

Techniques to Create a Shared Purpose2

  • Engage employees in creating a list of values that define what your organization stands for... More

8 Attributes of Corporate Success

By Peters and Waterman

  • Stress on the key business values... More

Shared Values Defined

Shared values are what engender trust and link an organization together. Shared values are also the identity by which your organization is known throughout its business areas. These values must be stated as both corporate objectives and individual values. Every organization and every leader will have a different set of values that are appropriate to its business situation.

9 Signs of a Losing Organization

Balanced Organization: 5 Basic Elements

Earth (Corporate Culture):

  • Shared values link the organization together; all employees live the values... More

Establishing Shared Values

Ensuring employee's understanding of organization's values and vision requires your organization to have clearly defined values. Without this, your organization can get itself into real trouble.

Defining shared values is more than putting words on paper.  Most organizations have values statements or mission statements; yet many do not follow them. Winning organizations create successful cultures in a systematic way using various approaches that may include visual representations, training seminars, and/or socializing events.


Nike create a winning culture through visual representations of their values: competitiveness, inclusiveness, and action.


At Intel, every new employee participates in seven seminars during the first year of employment that cover the company's values, culture, and business, and spell out the employee behaviors that go along with living the Intel values.

 Walt Disney

Disney's values:

  • No cynicism

  • Nurturing and promulgation of "wholesome American values"

  • Creativity, dreams, and imagination

  • Fanatical attention to consistency and detail

  • Preservation and control of the Disney "magic"


Success Stories Best Business Practices General Electric (GE)

Jack Welch, the legendary former CEO of GE, believed that the only way to lead is to talk about company's values, not numbers.

25 Lessons from Jack Welch

Welch said, "Numbers aren't the vision; numbers are products. We always say that if you had three measurements to live by, they'd be employee satisfaction, customer satisfaction, and cash flow. If you've got cash in the till at the end, the rest is all going to work, because if you've got high customer satisfaction, you're going to get a share. If you've got high employee satisfaction, you're going to get productivity. And if you've got cash, you know it's all working."... More

SYNERGISTIC ORGANIZATION (Ten3 Mini-course) - How To Build a Modern Winning Organization




  1. "The Centerless Corporation", by Bruce A.Pasternack and Albert. J. Viscio

  2. "Leading on the Edge off Chaos", Emmet C. Murphy and Mark A. Murphy

  3. "Jack Welch and the GE Way", Robert Slater

  4. "The Link Between Individual Learning, Collective Learning and Ethics", Hubert K. Rampersad

  5. "Relentless Growth", Christopher Meyer,

  6. "Venture Catalyst", Donald L. Laurie

  7. Shared Values: Best Practices

Venture Values versus Established Corporate Values

Venture values are different from established corporate shared values... More

Balancing the Personal Ambition With the Shared Ambition

"The first step on the way to organizational change is attention to personal ambition," writes Hubert Rampersad.4 "The alignment of personal ambition and personal behavior can help to create inner peace, develop personal charisma and improve your credibility.