Creativity in Groups



Creativity Management  Download PowerPoint presentation, pdf e-book

Divergent and Convergent Thinking Phases

Vadim Kotelnikov advice quotes  

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon

Vadim Kotelnikov



Divide Time Between Divergent and Convergent Thinking

Our brain is divided into two hemispheres, the left and the right, and each hemisphere specializes in different functions, processes different kinds of information, and deals with different kinds of problems.

The left brain works more with logic and analysis, the right works more with emotions and imagination. Intuitive, emotional, and creative work is performed by our right brain.

You must divide time between the left-brain and right-brain activity to achieve better creativity results. If you keep bouncing back and forth between creative and analytical activities, you'll get a headache and won't produce your best results. Analysis, evaluation and judgment get in the way of creativity. That's why in brainstorming sessions we suspend judgment while we generate ideas, ask 'Why? What If?' questions and develop 'What If' scenarios. Similarly, radical innovation project managers apply the loose-tight leadership technique to divide time between divergent and convergent thinking by their team members at different project stages.


Jazz of Innovation: 11 Principles


Case Studies Innovation Football (Innoball) Vadim Kotelnikov photos photograms

A similar team creativity technique is used by innovation teams during the Innovation Football simulation game where the ideation process is divided into two phases 'Garden' (independent ideation) and 'Kitchen'. (quick assessment and integration of ideas).


3Bs of Strategic Creativity