Our brain is divided into two hemispheres,
the left and the right, and
each hemisphere specializes in different functions, processes different
kinds of information, and deals with different kinds of problems.
The left brain works more with logic and analysis, the right works more with
Intuitive, emotional, and
is performed by our right brain.
You must divide time between the left-brain and
right-brain activity to achieve better creativity results. If you keep
bouncing back and forth between creative and analytical activities, you'll
get a headache and won't produce your best results. Analysis, evaluation and
judgment get in the way of creativity. That's why in
brainstorming sessions we suspend judgment while we generate ideas, ask
'Why? What If?' questions and develop 'What If' scenarios.
Similarly, radical innovation
project managers apply the
loose-tight leadership technique to divide time
between divergent and convergent
thinking by their team members at different