Establish the
spirit of relentless growth and a
culture of creative dissatisfaction in your
organization. Create a questioning culture and
encourage people to ask "Why?
What If?" and searching questions
continuously.
② Stretch!
Provide strategic direction. Create
strategic intent, set
stretch goals, emphasize a misfit between
the current state and corporate aspirations,
actively encourage the quest for new
opportunities, and create and sustain strategic
momentum for radical innovation...
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Instill
confidence, turn people loose and encourage
outside-the-box thinking. Supply advanced
ideation techniques. Involve everyone, show
people that their ideas are valued and make sure
that it is the person with the
best idea who wins. "The hero is the person
with a new idea. Reward and celebrate new ideas
to encourage others to want contribute as well,"
advised
Jack Welch, a legendary CEO of GE.
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Create an atmosphere where people
are confident that how far and fast they move is constrained only by the
limits of their
→
entrepreneurial creativity
and drive and by their standards of personal excellence.
Accidentaldiscoveries are
triggered by chaos and contradictions, rather than by order and logic.
❼
Reward authors of innovative ideas
Rewarding idea generation
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motivates people, makes them
feel important, drives participation, creates loyalty, delivers quality,
recognizes value, and demonstrates management commitment to
→
innovation.