Emphasize the need
Provide strategic direction.
strategic intent, set
stretch goals, emphasize
a misfit between the current state and corporate aspirations, actively
encourage the quest for new opportunities, and create and sustain
strategic momentum for
Create an atmosphere where people
are confident that how far and fast they move is constrained only by the
limits of their
and drive and by their standards of personal excellence.
Make business fun
As business today is about passion and winning and creating new things,
fun must be a big element in the business strategy.
a creative chaos environment
triggered by chaos and contradictions, rather than by order and logic.
Reward authors of innovative ideas
Provide guidelines and the reception area
guiding principles for
quick evaluation of a proposed new course of action and develop a
receiving capacity for innovation so that
have a place to go with their radical ideas.
with their ideas, allow
the freedom to fail and try again – more intelligently.
innovation system for
getting radical innovations out of the lab and into