employees excited about what they haven't
done and where they haven't been
attitude is a
synergy of a
daring and inspiring
shared vision, a
burning desire to
make a big
advanced skills, passion for continuous
courage to take bold
ability to make smart
quickly, and persistence that helps people
enemies on their way
establishes a context within which
managers lead by setting direction, creating
defining organization architecture, and ensuring that
learning occurs. The Growth Attitude is essential in order to overcome
stagnation of operations and the complacency that naturally occurs as firms
3 Strategies of
Employ to Spread the Relentless Growth Attitude
strategic intent. Cultivate a
burning desire to
stand out from competition,
move forward quickly, and
culture of creative dissatisfaction.
anticipate change. Get everyone looking both inside out and
Flatten the organization,
blur boundaries with open, high-velocity information,
and build cross-functional
Promote people who are
about their work and
motivate them through a significant stake in the game
Stretch Goals, make
quickly, and make them work by taking action and
learning from feedback.
Establishing an attitude of
relentless growth is what enables an organization and its people to achieve
strategic intent and
stretch goals. The spirit of relentless growth keeps
fresh ideas flowing and
reinvigorates your company.
The Relentless Growth Attitude
establishes a context within which corporate executives lead by setting
direction, creating strategy, securing resources,
architecture, and ensuring that learning occurs. The Growth Attitude should start
at the top and work its way down your organization.
Coaching by Example
Valley leaders constantly lean into the future.
What counts is the future, which is your only chance of survival. Valley
products life cycles are as short as six months in length. This environment
Without it, you don't grow, and if you don't grow, you die. Relentless
growth is a requirement, not a choice.
The growth attitude establishes a context
within which Silicon Valley executives lead by setting direction, creating
vision and strategy, structuring resources defining
architecture and ensuring that
In the Valley, you'll find a different tone and
attitude about growth than you'd find elsewhere. "Part of it is a texture and
pace to conversations that shows up in meetings and hallway conversations.
Another element is the willingness to
make a decision a
click or two quicker than you might expect it. What stands out is a 'go for it'
orientation that's buttressed by
confidence – and a healthy dose of fear that if you don't get going now,
the chances of being passed by someone else are very real. This attitude
reflects the economic realities of life in Silicon Valley,"
writes Christopher Meyer, the author of
Attributes of Effective Innovation
Stretching Innovation Portfolio
"My interest is in the future
because I am going to spend the rest of my life there."
~ Charles Kettering