Vadim Kotelnikov    

How To Win Customers

Creating Superior Value and Making People Happy To Buy From You  Success 360   Emfographics    Case Studies   


Business e-Coach     


Love for customers is the springhead of the cascade of innovations
and the river of
revenues >>>



Love for customer quotes Vadim Kotelnikov, differentiate from compeitors, photogram Irina, pigeons

Competitive Strategies


Market Leadership

Low cost/benefit ratio

Creating higher customer value

...  More

Three Parts of Your Differentiation Strategy

Value Innovation  ❷ Positioning  ❸ Awareness Creation




Venture Planning Checklist

Customer Assessment

  • Is your venture based on a true marketplace need, not an idea from your family and friends? Do people really want this or do you think they need it? Want wins over need... More

10 Commandments of Innovation

❹  Be Different: Differentiate yourself and your product... More

7 Tips for Effective Positioning

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book

Great Slogan: WOW Principle and 7 Features

Empathetic Marketing

Emotional Marketing

Sell Benefits

Synergistic Selling: 3 Components


Customer Care As the Mindset of Business Success

Customer Care is not a technique, it is a mindset. It is a customer-focused corporate mindset  and culture that inspires teams to keep creating and delivering extraordinary customer value and thus helps companies acquire new customers, provide superior customer satisfaction, and build customer loyalty... More 

Customer Success 360 Download PowerPoint presentation, pdf e-book

Build Your Sustainable Competitive Advantage

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors... More

Create Customer Value

From the customer's point of view, your company exists only to create value for them Download PowerPoint presentation, pdf e-book, to provide them with results. People buy specific, tangible, practical solutions to real-life problems, not generic possibilities and life-betterment concepts. The more you understand your prospective customers' most pressing problems, the easier it is to sell solutions that you can deliver.

10 Lessons from Konosuke Matsushita

You need to identify these hidden values to be able to satisfy them and thus win customers.

Furthermore, in the new rapidly changing economy, the focus must be on the way in which the nature of value is changing, involving new ways to price goods, innovation, customer engagement, and emotion... More

Creating Sustainable Profits: 9 Questions To Answer

Social Media Marketing: 10 Tips


All progress and innovation is the result of finding new – often radically new – better, cheaper, easier, or different ways to do things and solving customer's problems. This requires the continual honing of your creative thinking and entrepreneurial creativity arts and skills, The benefits of functioning more creatively can be enormous. You can win customers and retain them by producing more or of better quality or cheaper or faster or differently – and this requires doing things in new ways, differently, using creativity... More

Customer Value Proposition

"You may have to fight a battle more than once to win it." ~ Margaret Thatcher

Your company should deliver a particular Customer Value Proposition to a definable market in order to exist. The delivery of the customer value proposition relies on a business design, which uses key business processes to harness the distinctive capabilities, competences and resources of your firm to deliver superior value to relevant markets. Customer value propositions and business designs compete and collaborate for customers, resources, infrastructures and skills on strategic landscapes.4... More

How To Create Amazingly Seductive Offers

Selling Is Problem Solving

An irresistible offer is an "invitation" that is so clearly compelling, so powerful, and so obviously attractive that no one in his/her mind could refuse. The million-dollar question is: how can you make your offers amazingly seductive? Here’re some "Whip Up An Immediate Buying Frenzy" tips... More

Buzz Marketing


Advertising is a powerful way to differentiate your products and services. Doing business without advertising, it has been said, "is like winking at a person in the dark. You know what you are doing, but no one else does!"1... More

Selling by Coaching

To be a great salesperson, you must treat your prospective customer as a player who wants to achieve extraordinary results. You are to help the player win.... More

How To Present with Passion

Selling is a transfer of emotions. When you speak, do your listeners sense how strongly you believe in what you're saying? If you want people to give you their undivided attention and feel compelled to heed your advice, they must hear and see in you an unwavering commitment to your message... More








  1. "The Business Enterprise Handbook", Collin Barrow, Robert Brown, Liz Clarke

  2. Differentiate or Die, Jack Trout with Steve Rivkin

  3. "The Power of Simplicity," Jack Trout

  4. The 22 Immutable Laws of Marketing, Al Ries & Jack Trout

  5. Agenda, Michael Hammer

  6. Customer Intimacy, Fred Wiersema


Customer Success 360

Creating Customer Value

Marketing Strategies  >>  Emotional    Experiential   Relationship

Venture Marketer    How To Market an Innovative Event

Entrepreneurial Strategies    Entrepreneurial Creativity

Harnessing the Power of Psychology

Beta-Testing a New Product and Market Learning

Become an Irresistible Sales Communicator

Make Online Payments Easy for Customers

Surprise To Win

Stand Out from the Competition  >>  3 Strategies

Value Innovation >> 10 Tips

Radical Innovation  >>  Customers  >>  How To Market a Radical Innovation

Surprise Your Existing Customers To Retain Them


Innompic Games  >>  Differentiated  ‖  Creation Show  >>  Developing

Estee Lauder    Marketing Secrets of the Rich Dad Brand