Innovation Strategies

Stand Out


The Six Principles of Blue Ocean Strategy


Concept by W. Chan Kim & Renee Mauborgne


Blue Ocean Strategy

Red Ocean Strategy

Blue Ocean Strategy

Creation of New Markets

Red Ocean Strategy

Head To Head Competition

Create uncontested market

Compete in existing markets

Make the competition irrelevant

Beat the competition

Create and capture new demand

Exploit existing demand

Break the value-cost trade-off

Make the value-cost trade-off



The Six Principles of Blue Ocean Strategy

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.


Formulation Principles

Risk Factors

Reconstruct market boundaries

Search risk

Focus on the Big Picture, not the numbers

Planning risk

Reach beyond existing demand  >>>

Scale risk

Get the strategic sequence right

Business Model risk

Evaluation principles


Overcome key organizational hurdles

Organizational risk

Build execution into strategy

Management risk


Examples of Blue Ocean Strategies


Innompic Games

Innompic Games by their very nature are not just a 'Blue Ocean' strategy, it is a BLUE PLANET strategy. It is a civilizational breakthrough that turns the Earth to the Planet of Loving Creators.

Innompic Raitings, Blue-Ocean strategy example

Innompic Ratings are the only 'Blue-Ocean' ratings that rank countries, schools and people by their ability to be venturepreneurial value innovators and to create harmonious innovative breakthrough.