Innovation Strategies

Stand Out


The Six Principles of Blue Ocean Strategy


Concept by W. Chan Kim & Renee Mauborgne


Blue Ocean Strategy

Red Ocean Strategy

Blue Ocean Strategy

Creation of New Markets

Red Ocean Strategy

Head To Head Competition

Create uncontested market

Compete in existing markets

Make the competition irrelevant

Beat the competition

Create and capture new demand

Exploit existing demand

Break the value-cost trade-off

Make the value-cost trade-off



The Six Principles of Blue Ocean Strategy

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.


Formulation Principles

Risk Factors

Reconstruct market boundaries

Search risk

Focus on the Big Picture, not the numbers

Planning risk

Reach beyond existing demand  >>>

Scale risk

Get the strategic sequence right

Business Model risk

Evaluation principles


Overcome key organizational hurdles

Organizational risk

Build execution into strategy

Management risk




The Best Tool to strengthen Blue Ocean strategies

and prepare them for implementation

  Blue Ocean tool INNOBALL simulation game

Innoball innoball

(Innovation Brainball) entrepreneurial simulation game




The Best Person to implement a Blue Ocean Strategy

  Blue Ocean Strategy manager Head of Growth

Head of Growth

and a venturepreneurial radical innovation team




Examples of Blue Ocean projects




Vadim Kotelnikov

If you don't change the world,
why do you exist at all?

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim


Business e-Coach   Innompic Games icon   Innoball


Blue Ocean Strategy example by Vadim Kotelnikov Innompic Games Planet of Loving Creators  

Innompic Games are not just a 'Blue Ocean' strategy, it is a BLUE PLANET strategy a civilizational breakthrough that turns the Earth to the Planet of Loving Creators.





Yin-Yang Strategies

Dynamic balancing of

Yin and Yang
proactive and reactive innovations, inside-out and outside-in strategies leads to strategic achievement.

Dynamic balancing of 5 Basic Elements of IG creates the basis for long-terms success.

  Think both Inside-Out and Outside-In Mega-Innovation Civilizational Breakthrough Dennis Kotelnikov Ksenia Kotelnikova Yin-Yang of Innompic Games Innompic Games Planet of Loving Creators Innompic Strategies Harmonious Innovation Feedback Inventions IG Differentiated World Leader Setting Trends Proactive Innovation Disruptive Innopreneur Anticipating Blue Ocean Strategy example Yin and Yang Strategies of Innompic Games


Innompic Raitings, Blue-Ocean strategy example  

Innompic Ratings are the only 'Blue-Ocean' ratings that rank countries, schools and people by their ability to be venturepreneurial value innovators and to create harmonious innovative breakthrough.





Keep growing!





Strategic Management





Vadim Kotelnikov

If you stop learning, you stop creating history and become history.

Vadim Kotelnikov personal logo