Blue Ocean Strategy: 6 Principles - How To Formulate and Execute Blue-Ocean Strategies

The Six Principles of Blue Ocean Strategy

Concept by W. Chan Kim & Renee Mauborgne


Blue Ocean Strategy Creation of New Markets	Red Ocean Strategy Head To Head Competition
Create uncontested market	Compete in existing markets
Make the competition irrelevant	Beat the competition
Create and capture new demand	Exploit existing demand
Break the value-cost trade-off	Make the value-cost trade-off

The Six Principles of Blue Ocean Strategy

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.

Formulation Principles	Risk Factors
Reconstruct market boundaries	Search risk
Focus on the Big Picture, not the numbers	Planning risk
Reach beyond existing demand >>>	Scale risk
Get the strategic sequence right	Business Model risk
Evaluation principles
Overcome key organizational hurdles	Organizational risk
Build execution into strategy	Management risk

Examples of Blue Ocean Strategies

Innompic Games by their very nature are not just a 'Blue Ocean' strategy, it is a BLUE PLANET strategy. It is a civilizational breakthrough that turns the Earth to the Planet of Loving Creators.

Innompic Ratings are the only 'Blue-Ocean' ratings that rank countries, schools and people by their ability to be venturepreneurial value innovators and to create harmonious innovative breakthrough.

Achieve MORE ▪ Stronger Business Case

Stronger Team ▪ Risk Management