Business Tree

5 Basic Elements

Business BLISS


6Ws of Sustainable Corporate Growth

Why    What    Who    When    Where    How

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo  Vadim Kotelnikov


6Ws of Sustainable Growth Pursuing Opportunities Fast Company Strategic Management Sustainable Growth Customer Value Creation Corporate, Vision, Mission, Goals Shared Values Sustainable Competitive Advantage Enterprise-wide Business Process Management Innovation Management Marketing and Selling Corporate Leaders Team Building and Teamwork Customer Partnership Change Management Market Research Know WHAT: Balanced Business System Know HOW: Business Model Enterprise Strategy People Power Sustainable Value Creation Road-mapping Entrepreneurial Leadership Corporate Capabilities Competitive Strategies Winning Organization Management Employee Empowerment Partnerships Sales Success Ten3 Business e-Coach Vadim Kotelnikov 6Ws of Corporate Sustainable Growth and Business Success  

I both practice and preach the 6Ws model as an effective way
to think holistically,
to implement change systemically, and
to design innovations harmoniously.


6Ws of Self-Coaching

High-Growth Business







Know Why

What is the real purpose of your business? Your company needs profits to live, but profits are not what the business is for. The objectives are to provide value to the population and  to make the community better.

When this vision is lost then we lose sense of purpose, the feeling of belonging, the sight of why we work, and why our business exists.

Start a business when you have a passion for something and want to create something that you can be proud of. Inspire yourself and your people with a clear vision. Define shared values and let values rule. Establish guiding principles. Achieve your sustainable competitive advantage by continuously developing existing and creating new resources and capabilities in response to rapidly changing market conditions. Focus on strengthening your distinctive capabilities inspirational leadership, synergistic teamwork, processes, tacit knowledge, etc. which cannot be replicated by competitors.





Know What

Finding the right balance in your business will help you refine your goals and hasten you towards them. Organizations prosper by achieving strategy through balancing the four major factors or perspectives: Financial; Customer; Process; and Growth.

Build Your Sustainable Competitive Advantage

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and core competencies that cannot be replicated by competitors. Sustainable competitive advantage allows the maintenance and improvement of your enterprise's competitive position in the market. It is an advantage that enables your business to survive against its competition over a long period of time... More





Know Where

Remember the old joke about the car mechanic who’s called in after every other mechanic failed? He listens to the engine for a few minutes, then hauls off and gives it a big swift kick in a certain strategic spot. Lo and behold, the engine starts humming like a kitten. The mechanic turns around, gives the car owner his bill for $400. The owner is flabbergasted and demands an itemized breakdown  and explanation. 

The bill says... '$1 for my time, and $399 for knowing where to kick.'... More




Know When

Timing is everything. You have to know not only how to make a move, but when. “The value of actions lies in their timing,” taught Lao Tzu. Customer value derives from timely delivery. Change is unavoidable, but if you can anticipate it and understand business cycles, you can ride with change instead of being run over.




Know Who

According to Lee Iacocca, "In the end, all management can be reduced to three words: people, product, and profits. People come first." Your corporate vision is worthless, strategies powerless and shared values are corrupt without the right people to execute. Help every individual to find the right fit. Build cross-functional teams. Select the most appropriate project managers and team leaders. Empower intrapreneurs.





Know How

Think both inside-out and outside in. Innovate systemically. Follow the 10 Commandments of innovation. Manage processes, not people. Focus not on what they do, but on how they do it. Establish synergistic enterprise-wide and an end-to-end (cross-departmental, and often, cross-company) coordination of work activities that create and deliver greater value to all stakeholders... More