Why: Mission; Passion; Burning Desire;
Opportunities
Where: Daring Vision, Strategic Intent,
Stretch Goals
What: Radical Innovations, Value Innovation; Brand
Appeal
How: Venture Management, Surprise, Stand Out,
Growth Attitude, Speed
Who: Venture Leader, Venturepreneurial Team,
Intrapreneurs
When: Fast To Market, Relentless Innovation,
Continuous Improvement
8 Attributes of Corporate Success
By
Peters and Waterman |
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3 Strategies of
Market Leaders
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The Importance of Being First-to-Market
Being first in any market category is going to
give you the edge – being the leader comes from being first. It's much
easier to get into the mind of
consumers first that try to convince people you have a better product or
service than the one that did get there first.
Improvements are always made to product/service inventions and
innovations
but the first in has a head start. Once you are the leader, a position
mostly gained by being first, it is pretty hard for
competitors to dislodge you, as long as you keep your products up to
date and of comparable
quality...
More
Case in Point
25
Lessons from Jack Welch
Jack Welch's goal was to make General Electric (GE)
"the world's most competitive enterprise." To achieve this goal, Welch
urged all GE leaders to
stretch their
business strategy, "Don't ever settle
for mediocrity. They key to stretch is to reach for more than you think is
possible. Don't sell yourself short by thinking that you'll fail."11
Do the best possible
– and then reach beyond. Stretch "essentially means
using dreams to set business targets
– with no real idea of how to get there. If you
do know how to get there – it's not a stretch target."...
More
The Do-or-die Struggle for Growth
By McKinsey3 |
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Large companies with strong revenue
growth and high shareholder returns not only execute well but also
almost always
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compete in the right sectors or segments at the right times.
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Top-line growth is vital because companies that don't increase
their revenues run out of ways to drive their earnings and risk
being acquired...
More
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For companies aspiring to grow, where
to compete is just as important as how. To choose the right
battlegrounds, they must match their
distinctive
capabilities with sectors where profitable growth is likely to
occur.
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Companies that have systematically
lagged behind the competition should
carefully consider their options.
Dell Inc.
In the early 90's, the tech market
"forced" computer companies to cut their advertising budgets.
Dell Inc. saw this as an opportunity.
They threw even more money into
advertising. Since nobody else was
advertising, this made them the only visible computer company.
Dell
Computers understood the business cycle and took control of the market
while other companies were letting the market control them.1
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