Customer

Customer Success 360

Benefits of CRM

①Brand Appeal and Brand Equity

Brand equity refers to the customers’ subjective appraisal of the brand. There are many ways to measure your brand appeal and brand equity. You can measure it at the firm level, at the product level, or at the consumer level. The consumer level approach seeks to map the mind of the customers to find out what associations with the brand they have. Brands with higher levels of awareness, and strong, favorable and unique associations have higher brand equity.

Advantages of Strong Brands

Brand Attributes

Coaching by Example

Brand Appeal of Innompic Games

Brand Attributes of Innompic Games

Personal Brand

②Customer Value Analysis

Value equity refers to the customers’ perceptions of value. Value and quality are all about customers’ perceptions. Like beauty and truth, quality is in the eye of the beholder. "Perception is all there is..." says Tom Peters. "There is only one perceived reality, the way each of us chooses to perceive a communication, the value of a service, the value of a particular product feature, the quality of a product.“ From the customer’s point of view, your customer relationship management efforts create additional value if they improve your responsiveness, reduce prices, and make customer’s life more enjoyable.

Customer's Perspective of Quality

Customer Feedback

Customer-focused Culture

Customer Care

Customer Value Creation

Add More Value

Value Innovation

Customer Success 360