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Customer
e-Business
Customer Relationship Management (CRM): 3 Disciplines
Service Profits
Profits
Brand Management
Brand Attributes represent the essence of the brand and portray a company's brand characteristics;
Brand Appeal is the power of attract, please, stimulate and interest both prospects and repeat customers;
Brand Equity refers to the customers’ subjective appraisal of the brand.
Customer Loyalty
Retention Equity refers to the firm building relationships with customers and encouraging repeat-purchasing.
Value Equity refers to the customers’ perception of value and quality.
Love Your Customers ● Customer Care ● Loving Customer Relationships
Service-Profit Chain ● Customer Service ● Customer Satisfaction >> Measure
Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams.
Vadim Kotelnikov>
After-sales service is extremely important; it is through such service that you → get permanent customers. >>>
Konosuke Matsushita Panasonic
Panasonic
It's our goal to know our customers' needs as well as or better than they do.
Michael Dell Dell Inc.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos Amazon
Amazon
CRM Benefits
Retaining customers is usually much more profitable than acquiring new ones. An effective CRM program results in higher customer satisfaction, greater
CRM Implementation >> 10 Tips ● IT-Business Alignment >> 10 Tips
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