CRM: Customer Relationship Management

Customer Relationship Management (CRM)

Modern Customer-based Relationship Approach

In today's customer-driven economy, corporations must move from product-based campaign marketing to a customer-based relationship approach.

Customer relationship management is the management of the customer value journey, customer experience, and customer communication over a relationship continuum.

3 Dimensions of CRM

Holistic Approach to Customer Relationships

Loving Customer Relationships

Customer Service as Differentiator

After-sales service is extremely important; it is through such service that you get permanent customers.

Konosuke Matsushita

CRM includes relationship strategy and multi-channel relationship programs that produce both business value and customer experiences on a scale not seen in traditional marketing and customer retention strategies.

Customer Experience Management (CXM)

Ask Learning SWOT Questions

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos

Amazon

Management of Customer Communication
Over a Relationship Continuum

Design customer value journey, customer relationship, and customer experience as an endless love story.

Customer Relationship Management (CRM) is an approach that can assist organizations to serve their customers better.

Customer

Customer Care

It's our goal to know our customers' needs as well as or better than they do.

Michael Dell

CRM helps to identify valuable customers, assess their needs, and provide more personalized service. It also streamlines the handling of enquiries and requests, resulting in higher operational efficiency and more rapid responses to customers.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Jack Ma

CRM software provides highly automated tools to generate and track sales leads, the performance of individual products or sales professionals and the results of sales campaigns on a wide range of parameters.

Three CRM Disciplines

① Brand Management

② Customer Loyalty Analysis

③ Customer Value Analysis

Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams.

CRM Benefits

Retaining customers is usually much more profitable than acquiring new ones. An effective CRM program results in higher customer satisfaction, greater revenue growth, increased ROI, and stronger competitive advantage. Further, CRM enables organizations to increase teamwork , reduce workloads, and significantly improve effectiveness and performance... More

CRM Implementation

10 Tips

IT-powered Value Chain

IT-Business Alignment

If you want to be successful, start with establishing the culture of love for customers. The rest will follow.

Vadim

Inventor
Author
Founder

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Steve Jobs
Apple

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