Retaining
customers is usually
much more profitable
than acquiring new ones. An
effective CRM program results in higher
customer satisfaction,
greater
→
revenue
growth, increased ROI, and stronger
→
competitive advantage
.
The highest goal of CRM is making sure your organization is keeping
customers happy, discovering and
solving
problems
as they come up to
produce robust revenue and
→
profits.
Attracting the right customers
with the
right offer at the right time is critical to corporate survival.
Now, when the number of customers online is huge, the need for
integrating customer data stores became an imperative.
Technology in the form of
interactive software and pervasive Internet is changing the way we manage
our customers. The widespread use of information technology (IT) in the
contemporary workplace is enabling organizations to draw together technical
and industry knowledge, along with skills and expertise, to improve
knowledge and understanding of
customer needs and
requirements.
An enterprise-wide
CRM system allows associates and managers across the organization to gain
visibility into the customer database, and helps to promote
loyalty
campaigns at the store level by aggregating data from multiple sources.
