Think Outside the Box

Move out your comfort zone to discover innovative solutions


Thinking Outside the Box Challenging Assumptions Perceptual Positions Creative Dissatisfaction Emfographics Vadim Kotelnikov Vadim Kotelnikov 10 Tips for Thinking Differently Virtuous Spiral Creativity Creativity Perpetuum Mobile Thinking Thinking Outside the Box, out of box thinking process, 3 eteps, emforgaphics, Vadim Kotelnikov


Vadim Kotelnikov

"The box" is a cell of
voluntary mental self-imprisonment.

Outside-the-box thinkers are jail breakers.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Thinking outside the box means approaching challenges and problems in new, innovative ways; conceptualizing problems in non-conventional ways; perceiving situations differently; and searching for non-obvious solutions.

  Supercreativity 360/24 A to Z guide rapid self-learning ebook download Vadim Kotelnikov



What 'Thinking Outside the Box' Means

To think outside the box is to look wider and further and to try not thinking of the obvious things, but to try thinking of the things beyond them.

In business, 'thinking outside-the-box' can mean, for instance, looking beyond your industry's boundaries and existing markets to the customer's real needs. >>>


Break Rules

Challenge Assumption

Creative Dissatisfaction

Entrepreneurial Serendipity



This puzzle illustrates the value of outside-the-box thinking. Join the 9 dots with 4 straight lines without lifting the pen. It is only by thinking outside that the box the solution can be found.




Insight and Highersight

Insight helps you understand what's inside the box.

HIGHERsight helps you see farther and understand what's outside the box.

  Insight and HigherSight understand what's inside and outside the box




Example Problem Solving: American vs. Russian Approach





Think outside the box while designing your life.




The notion 'thinking outside the box' is a very powerful concept worthy of deeper consideration in today's complex and rapidly changing world driven by creativity and innovation.

Step Out of Your Shoes

Stepping out of your everyday shoes and into the shoes of a stranger may help you think differently.





Never forget that knowledge plays to opposite roles ‒ it serves as a fertile soil for generating new ideas and entraps people in old ways of seeing and thinking.

Once you rid yourself of conventional thinking you can get on with creating something truly innovative.



Vadim Kotelnikov advice quotes

Coaching by Example

Vadim Kotelnikov personal brand logo







'The Box' − a set of self-imposed limitations

'The Box' is a metaphor that symbolizes a set of any self-imposed cognitive limitations.

These self-imposed cognitive limitations can be internal, individual or external, shared. Knowledge structures, the way of thinking and what a person thinks about are individual limitations. Paradigms and a widely accepted model providing the context for understanding and decision-making in a particular field are shared limitations. А collection of two sets of internal and shared interactive mental models form 'The Box'.


Know Your Internal Enemies

Uncreative Person: 10 Lack-Ofs

Danger of Categorization

7 Habits of Highly Ineffective People

How Escape Rooms Increase Innovation and Creativity in Kids



Vadim Kotelnikov

The distance between a big problem and a great creative solution can be uncoverable or very short – it all depends on your mindset.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Challenge Assumptions

① Recognize that everyone, including yourself, has ingrained assumptions about every situation, and keep in mind that so-called common knowledge may not be correct... More

  Think Outside the Box Learn to unlearn look at things with new eyes to discover Vadim Kotelnikov advice quotes



Make Conscious Assumptions

Making conscious assumptions is a key tool of a creative thinker. Assumptive thinking is like using a tentative step .. More


Think Differently

KoRe 10 Tip

Adopt a Different Point of View






Ask Searching Questions

Creativity requires an inquisitive mind. Don't take anything for granted. Unless you ask lots of "Why?" and "What If"? questions, you won't generate creative insights... More

  Break rules quotes Vadim Kotelnikov innovation advice



Leave Your Comfort Zone

Thinking outside the box and stepping out of your comfort zone is the most important first step towards extraordinary achievements... More

  Leave Your Comfort Zone quotes Break Rules Vadim Kotelnikov




Vadim Koelnikov personal logo

Amazing Thinker 360









Example: Get Indexed by Google Earlier

There are no conventional ways to speed up indexing of a new article by Google, but outside-the-box solutions are plentiful. All you need to invent one is to reframe the challenge.


SEO Marketing

Sponsored Guest Posts

How To Write a Sponsored Article


Breakthrough Thinker

Think Differently






Vadim Kotelnikov advice quotes

A startup business plan is not a box to act within, it is a seed to grow.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon



New Market for an Old Product

Simple outside-the-box diversification and marketing ideas can bring big − sometimes huge − returns.



Creative Dissatisfaction

Challenge Assumption




World's best e-learning resource

THANK-YOU messages from users of e-Coach


Michael Zelin, best university teacher USA, best innovation guru, Innompic Games

Surfing e-Coach is a highly rewarding investment of time because it inspires creativity, and creativity is the greatest reward.




Manisha Acharya, India

Thank you for helping me boost my cross-functional creativity and  thus win the prestigious Miss Innovation World award.

Manisha Acharia

India flag creativity innovation entrepreneurship



The e-Coach produces a 'bomb effect'!

Mikael Henzler

Germany flag creativity innovation entrepreneurship



Your creative mind is great to be near.

Bert Falls



I love the all-win concept and environment of Innompic Games. It inspires open-minded creativity and makes constructive competition contests joyful and fun.

Satyajit Mittal

India flag creativity innovation entrepreneurship



E-Coach! Don’t ask me what’s here because the answer is, Everything. And lots of fascinating original stuff too. E-Coach is sure to brighten up your day. Brilliant!

Eric Garner








Thought Leader

Be a value creator – your breakthrough ideas make you a thought leader only if they create value for others... More

Breakthrough Thinker

KoRe 10 Tips

  Think outside the box and outside your mental blocks. Examine assumptions, both conventional and your own. Break them and explore what’s out there... More


INNOBALL simulation game will helps implement outside-the-box ideas, design a victorious journey out of the comfort zone and achieve amazing results.

INNOBALL simulation game engages all team members in the change initiative and inspire, enthuse, unite and empower all involved.



Case Studies Silicon Valley

In Silicon Valley, companies challenge the status quo and encourage creative out-of-the-box thinking mixed with pragmatic business judgment... More


Case Studies Unilever

Unilever used a designer to shake up the status quo: one division had to turn the employees' eating area into an outdoor-picnic environment. The experiment was designed to encourage workers to think out of the box.

Paradigm Crisis as a Catalyst of Outside-the-Box Thinking

Your concepts of business environment, organizational structures and management are based on paradigms. If your organizational structures and management systems are no longer able to perform as effectively as alternative ones based on entirely different paradigms you will at first experience a paradigm crisis... More

Case Studies The Buddhist Approach to Life vs. Western Science

"In the Western psychology, there is an assumption that everything must be accounted for within this lifetime," says Dalai Lama of Tibet. "So, when you can't explain what is causing certain behaviors or problems, the tendency is to always attribute it to the unconscious. It's a bit like you've lost something and you decide that the object is in this room. And once you have decided this, then you've already fixed your parameters; you've precluded the possibility of its being outside the room or in another room. So you keep on searching and searching, but you are not finding it, yet you continue to assume that it is still hidden somewhere in the room!"... More

Joke: A Car as Collateral

A Russian businessman walks into a Swiss bank in Geneva and asks for a $100 loan. He offers his luxury Mercedes car as collateral. The collateral is too good, and the bank manager approves the loan. A year later, the Russian comes back. He repays the loan and the 10% interest and is ready to collect his car. Finally, the puzzled bank manager dares to ask him: "Excuse me, sir, could  you tell me: did you really need that $100 so badly? In order to get the money, you left your luxury car with us for a whole year!" The Russian replied, "That's simple – just think outside the box:  where else in Geneva can I find such a great parking place for just $10 a year?" ... More jokes






 Case Studies Jugaad – an innovative fix to optimize resources

The Indian Jugaad is a respected methodology of optimizing the resources. It is a survival tactic that expresses a need to do what needs to be done, without regard to what is conventionally supposed to be possible. This meaning is often used to signify creativity to utilize the limited resources to the maximum extent... More



  1. Thinking Outside the Comfort Zone, Jerry Sentell

  2. Lateral Thinking, Edward de Bono

  3. Improve Your Lateral Thinking: Puzzles To Challenge Your Mind, Paul Sloane

  4. The Art of Happiness, HH the 14th Dalai Lama of Tibet and Howard C. Cutler

  5. Motivation123, Newsletter by Jason Gracia

  6. How To Jazz Up Innovation, Linda Stern

Albert Einstein quotes

We don't need to think more,

we need to think differently.


Tagore quotes

If I can't make it through one door, I'll go through another door ‒ or I'll make a door. Something terrific will come.

Rabindranath Tagore

Larry Elison advice

The only way to get ahead is to

find errors in conventional wisdom.

Larry Elison

Mikhail Zhvanetsky humorous quotes, Russian jokes

Any car will last you a life-time

 if you drive fast enough.

Mikhail Zhvanetsky