Innovation Success 360

Benefits of Design Thinking
Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo  Vadim Kotelnikov

Business e-Coach  Innoball  Innompic Games icon




Design thinking can help you develop a better customer experience, a new product, service and/or process, or even reinvent your entire business or personal life.   Design thinking helps entrepreneurs, intrapreneurs and managers to create more user-centered products and services, and to spawn desirability in customers. Design thinking is also a great tool for creating outside-the-box solutions to various complex problems and challenges that occur around us in life and business.

Design thinking extremely useful in tackling complex problems and perceived challenges that are ill-defined or unknown, by understanding the human needs and wants involved, by re-framing the challenges in human-centric ways, by generating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and beta-testing.




Integrated Art and Science

When merged together, iterative design thinking and scientific methods help us to explain and predict trends, to develop a better understanding of the world and act within it more effectively.

Science has a lot of limitations. The scientific approach alone is unable to take a holistic view of the problems and opportunities to be addressed, to deal with uncertainty, to tap into intuition, to engage people, to get rid of its basic inhuman determinism, and to deliver the greatest possible customer value.

Design thinking helps to integrate artistic methods into scientific. The artistic method is a highly valuable method of innovative thinking, of uncovering insights, of accessing creativity and of creative problem solving. Design thinking is empathy-driven. It is more aligned with human condition and produces deeper customer insight. It is concrete, yet flexible. It connects, engages and brings out the best in people.




Design Thinking and Business Design

Design thinking will help you to:

● understand consumers, the market, its players and forces;

● identify and articulate most critical assumptions;

● gain insight into and learn from cross-industry best practices;

develop a business model prototype, evaluate it, test it, learn, and iterate... More