During the new idea generation divergent or lateral thinking phase, people create a wealth of possible solutions to a problem. In a well-managed development process, where a group of diverse individuals addresses a common challenge, varying perspectives foster creative abrasion, intellectual conflict between diverse viewpoints producing energy that is channeled into new ideas.1

Brainstorming gathers together a set of experts with diverse skills, preferably including client representatives. Main rules to be followed during the idea generation phase:

All ideas should be recorded and discussed during the selection    convergent thinking phase.


As soon as a sufficient choice of innovative ideas has been generated, a solution convergence upon acceptable action needs to be defined and agreed upon. In particular, three types of tacit knowledge overlapping specific, collective, and guiding need to be managed.





10 KITT ‒ Kore 10 Innovative Thinking Tools

10 Brainstorming Rules

How To Run a Brainstorming Session

Brainstorming Techniques

SPIN ‒ Spiral Integration of Ideas

Innopreneurial Games

BIG: IT-powered Brainstorming for SMEs

Challenging Assumptions

"Why?" and "What If?" Questions

Tips for Challenging Assumptions

Tips for Adopting a Different Point of View

Be-Different Success Stories

Idea Management

Managing Creativity

Loose-Tight Leadership

Techniques for Fast Idea Evaluation

Weighted Criteria

4x2 Perceptual Positions    Six Thinking Hats

Creative Problem Solving (CPS)

6-Step Creative Problem Solving Process

How To Turn Problems To Opportunities

Questions for CPS    Searching Questions

Lateral Thinking    Reframing

Thinking Outside the Box

Knowledge, Wisdom, Enlightenment

Holistic Thinking    Systems Thinking

Systemic Thinking    Systematic Thinking

Subconscious Problem Solving

Intuition    Two Levels of Your Intuition



IDEO Tom Kelley creativity innovation quotes

Make brainstorming a religion. The buzz of a good brainstormer can infect a team with optimism and sense of opportunity.

Tom Kelley







1. Knowledge, Groupware, and Internet, Butterworth Heinemann