Win-Win sees life as a cooperative, not a
competitive arena. Win-Win is based on the
paradigm that there
is plenty for everybody, that one
is not achieved at
the expense or exclusion of the success of others...
to Effective Business Communication
Think win-win. Believe that everyone can win and constantly seek mutual
benefit in all business interactions.
Avoid offensive or battlefield metaphors that reinforce a win-lose
rather than a win-win attitude.