Fast to Market: Proclaiming a Cause and Launching a Crusade (free Business e-Coach)


Eight Criteria for a Cause Big Enough for a Crusade¹
Causes are never goals: Goals can be achieved, and when it finally happens, the enthusiasm wanes Causes come from the heart, not from the mind: Causes appeal to the emotional man Causes are big, bold, and aspirational: If you want to move organization from 'what is' towards 'what you want', the cause should be able to attract the kind of great talents who want to move fast Causes are inclusive: They speak to and include everyone in the organization Causes aren't just about money: Money can make people work harder, but will not ignite them Causes have an Aha! effect: A crusade cannot be built around a cause that requires lengthy explanation A cause needn't be credible to the outside world: It needs to be believed by the people inside the organization Causes are expressed in few words: Simple words go straight to the heart.

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Competition: "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow." – Rupert Murdoch... More

Cause – the Real Reason Your Business Exists

Cause is that which gives rise to an action, a motive, a principle, a belief and purpose. A cause is the real reason your business exists, it answers the question "Why we are really doing this?". "A cause provides a feeling of belonging, a sense of purpose and loyalty, peer pressure to perform, and a catalyst for action."¹

6 Attributes of a Successful CEO

Rally the troops. Given the complexity of doing business on today's global playing field, the ability to marshal focus around a clear vision is critical. Can you successfully rally an organization around a common cause?... More

Cases in Point Examples of Winning Causes

Walt Disney's: "To build a place to make people happy"
Charles Schwab's: "To be the most ethical and useful financial services company in the world"
AOL's: "To build a global medium as central to people's lives as the telephone or television, only more useful"
Hotmail's: "To democratize communications and change the world"
Telepizza's: "To create a world of Telepizza citizens"
Wal-Mart's: "To build stores where the common person could buy the same stuff as rich people"
Ten³ Business e-Coach: "To create an environment inspiring entrepreneurial creativity and innovation."

An 8-Step Process for Creating a Culture of Innovation

1. Whet the Appetite.

Stimulate your workforce’s innate hunger to innovate.

Invite people already inspired to innovate to be part of your core team.
Communicate and celebrate all in-house innovation successes.
Lead a series of senior team “innovation strategy & alignment” sessions.
Create a business case for why innovation is so crucial to your company’s success. Then present it at a series of well-designed town meetings... More

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