Breakthrough Business

Fast To Market

How To Turn a Business Cause Into a Crusade

8 Steps

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Source: It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, Jason Jennings and Laurence Haughton



①  The Leaders/founder/ CEO must live the cause

②  Those around the leader must also live the cause

③  All key executives and managers must be seen as living the cause

④  Everyone is invited to join the crusade

⑤  Those not joining the crusade are invited to leave

⑥  Reward activities that advance the crusade and punish those that donít

⑦  Constantly celebrate the cause and crusade

⑧  Eventually, the cause and crusade become the reason for existence.

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