consistent policies and a written
that defines short- and long-term requirements for
growth and provides a
Why and How
The plan needs to be developed with input from all
levels of the organization.
Innovation strategies need to be dynamic. they should be
updated at least annually and more
frequently if market conditions change.
innovative workforce and Inhibit or expand the company-wide
search for radical ideas through articulation of strategic intent, a concept
that embodies a misfit between current resources and corporate aspirations.
Strategic intent is a
senior management's primary
motivation tool for
idea generation by
encouraging actively the quest for
10 Commandments of
how to embed
values of the company into the whole
They create the infrastructure of processes and
systems that supports growth
by developing reliable, consistent, and
processes and systems in the areas of
managing and leading people,
planning and alignment, and finance and control.