Guiding Principles A basic of reasoning, decision making, and action VadiK Inventor Author Founder   Guiding principles are a broad philosophy that guides your organization throughout its life in all circumstances, irrespective of changes in its goals, strategies, type of work, or the top management. It is the law that serves as a basis of reasoning, decision making, and action.     Defining an inspirational vision, a compelling purpose, shared values, and guiding principles is important to running a successful business. A set of guiding principles has value and makes you faster only if the do the things this definition implies. It is also a personal code of conduct that leads, shows the way and directs the movements of your organization.   Examples of Guiding Principles Innompic Games Google Charles Schwab Land Lease  ▪  ITW   To become a market leader, you must be fast. To be fast, you must make right strategic decisions quickly. To make right strategic decisions quickly, you must have weighted guiding principles (WGP). VadiK Inventor Author Founder   Establishing a Fast Decision-Making Process Your guiding principles will help you stay on course, keep going, and make better and faster decisions. If you have a set of guiding principles, any proposed new course of action – company initiative, new product, or new direction – would need to answer only one question:  – Does it fit our firm's guiding principles?     Fast companies that have demonstrated the ability to sustain surge and velocity all have established sets of guiding principles to help them provide strategic alignment and make quick decisions. Abandoning bureaucratic procedures in favor of a practical, a down-to-earth list of guiding principles will help your company make the decision-making process much faster. Living the Guiding Principles A simple set of guiding principles for making strategic decisions should be shared by everyone in the organization. They should be lived first and then enforced. Example: Facebook If people have access to more information and are more connected, it will make the world better; people will have more understanding, more empathy. That’s the guiding principle for Mark Zuckerberg and all other Facebook leaders that keeps them going. Value Mantra A value mantra is a 3-5 word shorthand encapsulation of your customer-focused intent. Your value mantra must be a deeply resonant piece of your company's DNA and a core guiding principle for making strategic decisions. Value Mantra of Innompic Games: Learn, Create, Thrive       NLP Guiding Principles  ▪  Guiding Principles of Cimjoy