principles will help you
stay on course, keep going, and
and faster decisions.
If you have a set of guiding principles,
any proposed new course of action – company initiative, new product,
or new direction – would need to answer only one question:
– Does it fit our firm's guiding
Guiding Principles Defined
Guiding principles are the law that serves as a
basis of reasoning and action, a personal code of conduct that leads, shows
the way and directs the movements of your organization. Guiding principles
are a broad philosophy that guides you organization throughout its life in
all circumstances, irrespective of changes in its goals, strategies, type of
work, or the top management.
A set of guiding principles has value and makes
you faster only if the do the things this definition implies.
Living the Guiding Principles
A simple set of guiding principles for making
decisions should be shared by everyone in the organization. They should be
lived first and then enforced.
mantra is a 3-5 word shorthand encapsulation of your
Your value mantra must be a
deeply resonant piece of your company's DNA and a core
guiding principle for
making strategic decisions...