Enterprise Strategy:

Strategy Innovation

Dynamic Strategy

The New Approach To Business Strategies and Strategy Innovation for the Era of Rapid Change

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!


"Nothing ever comes out as planned." ~ Seay's Law

Strategic Management Strategy Programming Strategy Innovation Strategy Implementation Strategic Learning Adaptive Organization Radical Innovation vs. Incremental Innovation Management Radical Innovation Change Management Business Ecosystem Moving with Speed Dynamic Strategy Strategy Formulation Environmental Analysis Environmental Analysis Experimentation Strategy Innovation Strategic Programming Vadim Kotelnikov Strategic Management: Strategy Innovation vs. Strategy Programming

The Critical Mix Your Need to Optimize

  1. The drive to capitalize on entrepreneurial opportunity

  2. Sound strategic thinking

Building Blocks of Dynamic Strategy

Adapted from Changing Strategic Direction, Peter Skat-Rørdam

  • Obtaining market insight and foresight

  • Utilizing your company's competencies and capabilities

  • Determining the value your company wants to provide

  • Reinventing the business and the competitive rules

  • Developing a guiding strategic intent

  • Developing a strategy as a dynamic game

  • Capitalizing on opportunities and learning


Learning SWOT Questions

  • What went unexpectedly well and why?

  • Are there any new directions to be explored?... More

Why Dynamic Strategy?

In today's turbulent world, globalization and technology are sweeping away the market and industry structures that have historically defined competition. Swept away with them are the classic approaches to corporate strategy, nearly all of which mistakenly assume that a predictable path to the future can be paved from the experience of the past.3 Today, the strategy cannot be taken as gospel. There are too many uncertain factors that nobody can resolve.

Creating Sustainable Profit Growth: 9 Questions To Answer


Even the best strategy is only a hypothesis. Never is strategy implementation more important than when innovation is at the heart of a strategy. Innovation always involves treading into uncertain waters, and the importance of enterprise strategy decreases as uncertainty increases.

Yin-Yang of Value Innovation

The solution? Strategize, and then, revise your strategy continuously.

Jack Welch's 5 Strategic Questions

Evolution of a Successful Strategy

Strategy should be dynamic and change constantly in order to contend with external turbulences. Established companies should brace themselves for a future of hypercompetition. They should respond to rapid changes in the business environment by adopting a new approach to strategy – one that combines speed, openness, flexibility, and strategic thinking.

Experimenting with new strategies is important. Constant testing, learning from feedback, adaptation and building on what is found to be successful with customers is the way ahead, especially when you are trying to re-invent the value provided, or the way it is produced and delivered.

Blue Ocean vs. Red Ocean Strategy

Optimizing the Critical Combination

The drive to capitalize on entrepreneurial opportunity need to be combined with sound strategic thinking. This critical mix is often difficult to optimize.

Entrepreneurial Leader: 4 Attributes

Strategy Innovation

To survive in today's tidal wave of global economic, technological, and social change, you must understand how powerful forces are aggregating once-distinct product and geographic markets, enhancing market-clearing efficiency, and increasing specialization in the supply chain. You should respond by adopting a new approach to strategy – one that combines speed, openness, flexibility, and forward-focused thinking.

3Ss of Winning in Business

Strategy innovation is about challenging existing industry methods of creating customer value in order to meet newly emerging customer needs, add additional value, and create new markets and new customer groups for the sponsoring company... More

Create Customer Value: 10 Matsushita Lessons

Just-in-Time Strategy

In today's turbulent world, companies must let go of the notion that strategic outcomes can be predetermined and that enduring competitive advantage can be defined and achieved. Companies must instead adopt a "portfolio-of-initiatives" approach that bases new business opportunities on "advantages of familiarity," on the continuous appraisal of initiatives, and on just-in-time decision making. Only this approach can achieve high returns relative to risks taken while approximating the pace and scale of change in the external business world.3




  1. Changing Strategic Direction, Peter Skat-Rordam

  2. "Strategy, Execution, Innovation," Vijay Govindarajan and Chris Trimble

  3. "Just-in-Time Strategy for a Turbulent World," McKinsey

  4. "Extreme Competition," McKinsey

  5. Strategic Management, Vadim Kotelnikov

  6. Entrepreneurial Leadership, Vadim Kotelnikov

  7. 3 Strategies of Market Leaders, Vadim Kotelnikov

  8. SMART Business Architect, Vadim Kotelnikov

  9. Blue Ocean Strategy

  10. Strategic Innovation, Innovation Point

  11. Strategic Leadership, Vadim Kotelnikov

Enterprise Strategy

Strategic Intent

Business Strategies

Strategy Innovation

Learning SWOT Questions

Creating Competitive Disruption

Opportunity-driven Business Development

Uncovering the Iceberg of Opportunities

Searching for Opportunities

Discovering Opportunities

Pursuing Opportunities

Rapid Experimentation and Beta Testing

A Method for Rapid Experimentation

Beta-Testing a New Product and Market Learning