Being a business owner
takes hard work and a bit of creativity, the latter of
which pushes some entrepreneurs into the anxiety zone.
"I'm not good at making things!" they think, completely
lost as to how to manage their social media and craft
engaging content. Mastering their website's design and
optimization feels like an uphill battle, and their
digital marketing efforts tend to be more touch-and-go
than full-speed-ahead. To get your business the
attention it deserves from the people most likely to
benefit from what you have to offer, here are a few tips
to implement today.
Boosting Your Content's Value
Don't post on your blog or
social media just to post. It often results in low-brow
content that lacks both originality and entertainment
value. Every post isn't going to be revolutionary, but
you can carefully consider what your audience really
wants or needs to see at the moment. Intent SEO from
Granwehr.com helps businesses restructure their
content to fulfill a need rather than just promote their
company. Whether a company wants to find something,
learn something, or is ready to make a purchase, you can
use intent-driven search engine optimization to start
ranking higher on Google and earning more.
Social Media Campaign
Does your small business
have any specials running at the moment? Could you
spotlight your top selling items this month or post
content related to a relevant trend in your industry?
Without a cohesive strategy and active campaigns, your
online presence will quickly fizzle out. Check out this
social media campaign ideas to get your creative
juices flowing. These ideas are all fast and simple; you
can even update old content to include calls-to-action
and better hashtags. Think of revamping your older,
top-performing posts like adding a fresh coat of paint.
You can also archive any posts that did not perform well
or clutter your feed.
with a New Logo and Color Palette
You'll instantly appear
more professional when your brand has a modern logo and
signature colors featured on its website and feed. Color
palette generators can help you build your ideal
collection for free, and logo design is even easy with
user-friendly graphic design software like Canva. When
you start posting from here on out, use the color
palette to make your
pages look more professional and aesthetically
pleasing. You can even integrate a little color
psychology to elicit the right emotions from your target
If you use Instagram, make
it a goal to follow at least five accounts in your
niche, like 20 posts and leave at least five original
comments. Doing this every day will boost your rank on
the platform's algorithm. You can search for guest post
opportunities to promote your blog, or log onto Facebook
and start commenting on other brands' content. A little
engagement goes a long way, and you should never forget
the "social" piece of social media. When you pay greater
attention to what's going on in your industry, you'll
also be less likely to run out of content ideas.
Interacting with others always leads to greater
inspiration for your own business.