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Success Story: Cultural
Change at Unilever
When team members at Unilever
began to design a new leadership
development initiative for top
managers, they knew that the
global company needed something
to help it become a
more enterprising and
competitive industry leader.
So, they proposed to
fundamentally change leadership
behaviors and create an entirely
new, enterprising corporate
culture.
"As we launched into our
growth
strategy, I
realized that I didn't feel
right: something was missing,"
says Antony Burgmans,
Co-chairman of Unilever. "We
were doing all the right things:
a new, focused strategy;
shareholder support; a new
organization structure; and good
people in place. But something
was wrong – the critical piece
was missing. What I saw was that
even though we had an excellent
change strategy, and an
inspiring vision, what was
really required to bring about
change at Uniliver was a new
culture, a new leadership
mindset, and new behaviors."...
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