Overcoming objections is a key
skill of a
salesperson.
>>>
What these objections could be?
Ted Roselius in his article "Consumer Ranking
of Risk Reduction Methods" suggests that consumers may
→
perceive, both
consciously and
subconsciously, many
different types of risks in buying and consuming a product:
-
Functional risk: The product
does not perform up to expectations
-
Physical risk: The product
poses a threat to the physical well-being or health of the user or
others
-
Financial risk: The product is
not worth the
price paid
-
Social risk: The product
results in embarrassment from others
-
Psychological risk: The product
affects the mental well-being of the user
-
Time risk: The failure of the
product results in an opportunity cost of finding another
satisfactory product.
→
Customer Value Creation:
Yin-Yang Strategies
→
Create Customer Value:
10 Lessons from Konosuke Matsushita
→
Creating Sustainable Profits:
9 Questions To Answer