The owners of a furniture shop in Boston,
U.S. love
what they are doing and
love their customers. They genuinely want to make furniture shopping
fun.
Play Area for Children
Corporate
design thinkers figured out that many
customers bring small children with them and that
adults would stay longer and shop more seriously if the kids felt happy in
the shop. So, they constructed a large children's play area inside the store
with many exciting games.
"Do something for their kids. It always means far more to customers than
doing anything for them."