"The best companies maintain roadmaps that
define the next technologies they will
pursue and the requisite timing of each.
These technology roadmaps are matched to
their product roadmaps to ensure that the
two are synchronized; at least two
generations of technologies, products, and
services are always tracked.. The technology
roadmaps not only identify technologies but
define a migration from one to another, as
well as within the company."
~ Christopher Meyer
Introduced in 1970s, road-mapping approach
at the beginning was simply used to provide
short-term and long-term technology and
innovation forecasting. Then it became an
ordinary planning instrument used for
coordination of innovation processes within
or among companies. Recently, road-mapping
reemerged as a powerful integrated device
for improving the quality of technology
management and integration of various
activities. A good technology road-mapping
could perform more generic technology
management functions. |