The tendency towards mainstreaming of "demand aggregation" where
aggregation is no longer driven by supply. In
new models, demand is first
aggregated by giving things away and then demand is exploited.
Knowledge Worker Productivity
The critical issue to being able to leverage your
in real time. If you want to optimise your enterprise start here.
Peel away everything and
allow your knowledge workers to do what they do best, more of the
The knee-bone is connected to the thigh bone is connected to
the hip bone. Every form of network will become self-enabling to
contact, communicate and share information with other networks, forming
a vast complex global brain ‒ nothing new here. However what will
be, are the things that the networks will create, specifically
intelligence (look out Gardner, the "9th" form of intelligence) or
Incredibly simple. Layers and layers of technological
complexity have created, yes, layers and layers of all forms of
complexity. A simple gas pump talks to our car while we refuel and
the data is downloaded to a database that triggers service, marketing
and additional complex transactions ‒ never before imagined.
Everything we do will be recorded, catalogued and "served-up" from
everything to our toaster, automobile, children's progress in school to
real time appliances that work in the background to make decisions for
We will be constantly in contact with anyone and everyone,
even those we choose not to be in contact with.
Value will direct everything! People will jump
brands, organisations and friends
for higher value in their lives. Reducing risk will be a moniker
of perceived value.
We used to rely on organisations to provide
leadership to the
masses and since the organizational structure has now become fluid and
ubiquitous through connectedness,
self-leadership will pervade all
growth and adaptability, in fact it will become living leadership.
Kind of tongue-in-cheek here, but a
competency will far exceed our ability to know, as one requires
investment and the other requires ability.
Not only because light
offers increased bandwidth for data movement, but that things in the environment
will literally change before your eyes, in real time.
It follows with our ability to change the environment
through all of those connectivity issues, it is clear that we literally
will customise every experience for the person involved, right before
their eyes. Customised marketing, service delivery and
communications will all be controlled by ERM (Enterprise Relationship
Management) Systems and inter-developmental databases.