Why: Mission; Passion; Burning Desire; Opportunities 

Where: Daring Vision, Strategic Intent, Stretch Goals

What: Radical Innovations, Value Innovation; Brand Appeal

How: Venture Management, Surprise, Stand Out, Growth Attitude, Speed

Who: Venture Leader, Venturepreneurial Team, Intrapreneurs

When: Fast To Market, Relentless Innovation, Continuous Improvement


  1. Text

  2. Text

  3. Text

Ten Rules for Building a Sustainable Business Corporate Vision, Mission, Goals Shared Values 25 Lessons from Jack Welch: Put Values First Synergy Corporate Capabilities Customer Care Customer Value Creation Winning Organization Business Innovation New-to-the-world Product Development 22 Laws of Marketing: The Law of Leadership Fast Company Corporate Innovation System Fun Factor 1000ventures.com Vadim Kotelnikov

Related Chapters



The Importance of Being First-to-Market

Being first in any market category is going to give you the edge being the leader comes from being first. It's much easier to get into the mind of consumers first that try to convince people you have a better product or service than the one that did get there first. Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality... More

 Case in Point  25 Lessons from Jack Welch

Jack Welch's goal was to make General Electric (GE) "the world's most competitive enterprise."  To achieve this goal, Welch urged all GE leaders to stretch their business strategy, "Don't ever settle for mediocrity. They key to stretch is to reach for more than you think is possible. Don't sell yourself short by thinking that you'll fail."11 Do the best possible and then reach beyond. Stretch "essentially means using dreams to set business targets with no real idea of how to get there. If you do know how to get there it's not a stretch target."... More