Why: Mission; Passion; Burning Desire; Opportunities 

Where: Daring Vision, Strategic Intent, Stretch Goals

What: Radical Innovations, Value Innovation; Brand Appeal

How: Venture Management, Surprise, Stand Out, Growth Attitude, Speed

Who: Venture Leader, Venturepreneurial Team, Intrapreneurs

When: Fast To Market, Relentless Innovation, Continuous Improvement

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Ten Rules for Building a Sustainable Business Corporate Vision, Mission, Goals Shared Values 25 Lessons from Jack Welch: Put Values First Synergy Corporate Capabilities Customer Care Customer Value Creation Winning Organization Business Innovation New-to-the-world Product Development 22 Laws of Marketing: The Law of Leadership Fast Company Corporate Innovation System Fun Factor 1000ventures.com Vadim Kotelnikov

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