Big Picture

See the big picture. It's not enough to just respond piecemeal to your customer's problems. You've got to be willing to invest in coming up with a solution to the immediate problem and look beyond it to see its bigger potential.

Run with the suggestions your customers provide. Ask yourself, "Is this a onetime event, or indicative of a trend? Is this an opportunity ripe for development? Go one step further and ask, "Is there another whole business here?"  >>>  → 9 Questions To Answer

Customers Needs  ●  What Makes People Buy  ●  Listen To Your Customers  >>  Tips

Always think bottom line – but not just yours. Consider your customers' bottom line as well. Can you save them money, while enhancing partnership with them? Think strategically about your customers' businesses, and find ways to help them cut costs and → increase profits , all the while improving how they can serve their customers.

Be an Advisor

Go beyond selling your products or services, and make yourself valuable to your customers as an advisor. Delivering expert advice with no strings attached does much to demonstrate that you are a trustworthy partner.

Be a student

It's an important to listen as to counsel. Customers can provide a much-needed perspective on products and services you may be too invested in to evaluate objectively. Since they're the ones who'll be buying, it's always better to know sooner rather than later.

Love Your Customers  ●  Customer Intimacy  ●  Customer Feedback  ●  Customer Partnership