Startup:

Venture Financing

 

The 4-1/2 Marketing Issues

that Entrepreneurs Absolutely Must Get Right  >>>

 

By Terry Collison,
Blue Rock Capital

 

  7 Routes to High Profits Download PowerPoint presentation, pdf e-book

  

 

Of all possible topics, why another article on marketing? After all, if you search Lexis-Nexis for entries related to " marketing," you will find a whole bunch of them. General business magazines present such articles on a regular basis and trade publications run articles keyed to readers in their respective industry groups. Even "small business" columns in local newspapers feature marketing as a recurring theme.

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Emotional Marketing Case Studies

Buzz Marketing Case Studies

 

 

Marketing Issues for Young Growth-oriented Companies

Initial marketing focus: A venture's first strategic marketing issue involves potential founders rather than customers. Without support, no company can succeed.

Marketing the company vs. promoting products. A young unknown company has to be accepted within its marketplace before it can effectively market to targeted end-user customers. Young companies must be what they are. Not every prospect will value innovation and agility. But the right ones will. To find enough of the right ones, you may have to kiss a lot of frogs.

Marketing had better feed selling. Once a young company is positioned, if its marketing program isn't specifically designed to fulfill its current sales objectives, its marketing effort should be re-evaluated. Only current results can create future possibilities.

Exit strategy is a marketing issue. If the company succeeds and gains value, who would eventually want it (or a piece of it)? And for what reasons? A company should begin addressing this question early as part of its overall marketing effort.

3Ws of Venture Investing

 

  

"1/2". A niche market is not the same as a true marketing opportunity. Until a true marketing opportunity is explicitly demonstrated, the venture opportunity is not concrete. In other words, don't start marketing until you are certain that the effort makes sense... More

 

 

 

 

 

  10 Rules for Building a High-growth Business Download PowerPoint presentation, pdf e-book

 

 

Would-Be Entrepreneur

High-Growth Startup

Venture Financing

Entrepreneur Download PowerPoint presentation, pdf e-book  >>  6+6 Drivers

Disruptive Innopreneur  >>  8 +8 Habits

Entrepreneurial Vision

How To Discover Opportunities

11 Keys To a Good First Venture    Reality Check

Be a Negative Optimist    SWOT Analysis

Venture Planning  >>  Checklist  >>  Venture Evaluation

10 Keys to Success  >>  Innovation Football 

Startup Business Plan

Capital Formation Process    Business Model

Venturepreneur  >>  Venture Leader

Venturepreneurial Team

Brand Attributes 

  Innompic Contests 

  Venture Financing Funnel Download PowerPoint presentation, pdf e-book

Pitch for VC Investors  >>  6Ws

Venture Presentation   >>  8 Issues in 8 Minutes

Key Documents To Be Prepared

VC Basics    How Investors Read a Business Plan

Venture Marketer    Investment Evaluation Criteria

Investment Opportunity Selection by Investors