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Market and sell to
light-speed subconscious mind
and emotions
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Use the Right Colors
Colors generate
subconscious emotional
reactions and are strong
emotional and memorable
differentiators. Colors
should be used wisely in
promotional materials and play a
substantial role in
branding,
marketing, and
selling strategies.
Right colors can
evoke favorable emotions in
your prospects or they can
symbolize something attractive
for them.
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The main Logo: symbolizations
and
brand appeal
Inclined letter 'i': innompics, innovation, human being
Multicolored G: games, growth, global, diversity |
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The additional Logo of e-Innompics
Inspired
by the logo of
Olympic Games; the five colored rings are replaced with
monitors; the bulbs symbolize ideas |
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Predictive Intelligence
I
have integrated color psychology
into the description of the
benefits of my "5
What’s Next"
(5WN)
predictive-intelligence
method, which helps in
forecasting various potential
scenarios.
This example illustrates both
negative and positive scenarios.
The difference between these two
scenarios lies in the level of
preparation for launching an
innovative product into an
unfamiliar market.
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Additional studies have revealed
that our brains prefer
recognizable brands, which makes
color incredibly important when
creating a brand identity.
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Color Research & Application
suggests that it is of paramount
importance for new brands to
specifically target logo colors
that ensure
differentiation from
entrenched competitors. |
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Success Story
A
US-based
multicultural team at DuPont
gained around US$45 million in
new business by changing the way
decorating materials are
developed and marketed. The
changes included new colors that
team members knew, from their
experience within
other cultures, would appeal
unconsciously and
emotionally more to their
overseas customers.
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Colors and the Emotions Behind
Them
List of Colors With Some
Emotions and Symbolizations They
Can Cause:
A
Western View
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Grey: Signifies neutrality, balance,
compromise, authority, dignity, knowledge, and a practical background |
Blue: Associated with trust, security,
calm, depth, stability, honesty,
truth,
serenity,
peach,
authority, intelligence. |
White: Conveys purity, cleanliness,
simplicity,
open space, light, safety, goodness,
peace,
virtue, perfection,
innocence. |
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Black – space, night,
authority, luxury, prestige
Brown – wood, comfort,
strength, warmth
Green – money, safe,
calm, envy, greed, go
Orange – autumn,
youthfulness, fire, strength,
stimulation
Pink – romantic,
affection, sensuality
Purple – royalty, dignity
Red – love, excitement,
passion, stop
Yellow – light, purity,
understanding, cowardice,
caution
→
More about Color
Psychology
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Chinese Opera
Make-Up
Chinese opera
facial make-up
utilizes the colors
of red, purple,
black, white, blue,
green, yellow, dark,
red, gray, golden,
and silver.
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Each color symbolizes a unique
stereotype character...
More
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Yin and
Yang
Yin-Yang
Intelligence
Six
Thinking Hats
How To
Pitch Six Thinking Hats |
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If you're selling a money-making product
you should use green and brown colors, as they represent money and strength,
and bring out the emotion of greed and comfort respectively.
Analyze what colors your competitors use. Avoid
using colors already associated with your competitor if you wish to
position your product
effectively
in the
mind of your prospects.
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