People before products

An employee is a “client"

People are diamonds in the rough

Provide direction and moral support

Focus on people's strengths

Trust your employees

Consulting is better than ordering

Keep a firm grip on loose reins

Your subordinates are superior to you in various ways

Be realistic about people

The mission of the company is to enrich society 

Company’s vision must be driven by the aspirations of its customers

In the long run, the public opinion is right

Don’t sell customers goods that they are attracted to; sell them goods that will benefit them

Treat your products like your children

Any waste will increase the price of the product

Stick to fair prices

After-sales service is more important than assistance before sales; it is through such service that one gets permanent customers

Use complaints to strengthen ties with your customer

To be out-of-stock is due to carelessness; if this happens, apologize to your customers, and deliver the goods as soon as you can