Great Business

Entrepreneurial Vision

Shared Vision


Create a Company Vision

How to create a grand vision  ▪  Examples

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim Kotelnikov



Vision definition elements  

Importance of
an Inspiring Vision

To achieve great things, you need to create and ambitious and inspiring vision.

Corporate vision is a soul of your corporate strategy and a guiding star for your people. It inspires people, provides purpose, direction, and motivation.






Vadim Kotelnikov personal logo  Coaching by Example



Vadim Kotelnikov quotes Leadership attrinutes vision, inspiring people, achievement  

The purpose of articulating a coherent vision of a desirable future in which your organization could thrive is to focus your organization and your partners on those things you could now to bring that future state about. An inspiring vision is a key element of an inspiring culture.

You vision should not be laid out in details. It is the direction and stretch that count.



Creating a Company Vision

Corporate vision must both be driven by (Yin) and drive (Yang) the aspirations of its customers.

Corporate vision may contain commitment to:

▪ Creating an extraordinary customer value

Developing a great new product or service

Serving customers through the defined service portfolio

Ensuring quality and responsiveness of customer services

Providing an enjoyable work environment for employees

Ensuring financial strength and sustainable growth of the company for the benefit of its stakeholders.





Japanese Proverbs

Vision without action is a daydream.
Action without vision is a nightmare.




Charles Schwab advice quotes

A man to carry on a successful business must have imagination and see things as in a vision, a dream of the whole thing.  >>>

Charles Schwab

Schwab Inc.


Mark Zuckerberg business advice quotes Facebook

I know it sounds corny, but I’d love to improve people’s lives, especially socially.

Mark Zuckerberg



Jack Welch advice business quotes

Articulate your vision. The leader's unending responsibility must be to remove every detour, every barrier, to ensure that vision is first, clear, and then real.  >>>

Jack Welch



Michael Dell advice

Mobilize your people around a common goal. Help them feel a part of something genuine, special, and important, and you'll inspire real passion and loyalty... More

Michael Dell

Dell Inc.


Napoleon Hill quotes

Cherish your visions and your dreams as they are the children of your soul; the blue prints of your ultimate achievements.





Example of a Poorly Formulated Corporate Vision: STF Medical

The corporate vision of STF Medical, Austria, is "From concept to management ─ all from one hands." This is actually an example of how a corporate vision should NOT be formulated... More